Hul Vijeta Essay

Taking learnings from earlier years, a successful redemption programme was implemented, reducing liability substantially. To maximise redemptions by all whoselsalers in the network in the most efficient manner, thereby reducing HUL’s liability. Challenge: To overcome problems faced in previous redemption drives i. e. poor attendance, long waits and wasted agency resources for visiting cities with gift/ rewards vendors. And to maximise redemptions, given the background and geographical spread of venues. Objective Challenge Target Audience HUL’s wholesalers, ( Vijeta Programme members) primarily small businesses, who have stiff targets and are wooed by schemes from competition. They earn reward points on every purchase and can redeem them for gifts. â€Å"Redeem your points for rewards in your own city â€Å"- that was the theme. Given that it is an annual event, the task was to create ‘a difference’: This was done by creating a dedicated †¢ Vijeta AV †¢ Invites to event. Event collaterals:Backdrops A 74 city redemption drive over 2 days in the cities with maximum points’ liability. . Day one for Platinum and Gold members, Day 2 for Silver. 2. A formal invite with members’ Vijeta points personalised, sent well in advance. 3. 3 Teams of 4 students each per zone ( instead of Agency resources) managed the redemption events with daily reports to a Direxions coordinator. 4. HUL received transaction reports within 48 hours of the transaction being done! Direxions coordinated with vendors to ensure that the value, quality and supply/ quantity of products was commensurate with expectations and demand. 6. A soft copy of all points in each city to enable correct rewards being redeemed 1. 30,000 reward requests requested nationally 2. Rs. 100 Million worth of rewards redeemed.

O Father, Where Art Thou Essay

The article, â€Å"O Father, Where Art Thou? † which was written by Joshua Alston and published in Newsweek last May, basically explained that the notion that most black fathers are irresponsible parents is not entirely true. According to the author, while statistics show that there is an alarming rate of black children living in homes without a father—50 percent, it doesn’t necessarily mean that all black fathers are the same. In fact, Alston wrote that there are a number of black fathers who are responsible parents and who have been supportive and caring for their children even in the most unstable and volatile situations. This, according to the author, is greatly illustrated in Tal-Nehsi Coates’ memoir, â€Å"A Beautiful Struggle,† in which he depicted how his black father, Paul, was a source of stability in security in a community where violence is rampant. Moreover, Alston claimed that the image of black fathers were significantly tainted by songs and shows such as â€Å"Papa Was A Rolling Stone† and â€Å"The Maury Show,† which both portrayed, in a way, that black men are bad fathers and, as a result, gave rise to the negative views towards them. On the other hand, the problem with most black fathers, according to the author, is that they think they equate being a successful parent to making a lot of money or being a breadwinner. Therefore, if black fathers aren’t able to substantially provide for their families, they opt to leave home instead of having their pride hurt. Based on the article, this is what people like Coates are trying to change. According to him, black fathers shouldn’t be made to feel like failures just because they aren’t living to the role of breadwinner. Coates also claimed that being a father also entails love, leadership, and teaching his children values and lessons in life. In his memoir, Coates wrote that he was raised well by his father, which also enabled him to develop his critical thinking. In short, according to the author, in order to reduce the number of black fathers who are absent in their homes, people should view them in a different light and look at the other aspects of their lives instead of just focusing on their inability to provide for their families.

In-N-Out Burger Coursework Example | Topics and Well Written Essays - 1000 words

In-N-Out Burger - Coursework Example For instance, their burgers were noted to be 100% pure beef without any preservatives, additives, or even fillers (Kotler & Armstrong, 2014). Likewise, case facts also revealed that In-N-Out makes sure that the patties being used for their burgers were never frozen. This was noted to be made possible since they reportedly own patty-making commisaries. In addition, all ingredients are natural: potatoes for their french fries, and real ice cream for the milkshakes. As a result, the customers who patronize In-N-Out stores are not only satisfied, but delighted to eat these products. In fact, many of the customers were revealed to queue for long hours just to avail of their products, especially when a new outlet was reported to be launched in an identified state. Aside from the products which evidently exhibit high quality in value perception to the customers, the manner by which their personnel provide customer service has been pegged as exemplary. As noted, the employees of In-N-Out are well trained â€Å"to deliver unexpectedly friendly service† (Kotler & Armstrong, 2014, p. 33). The acquisition, maintenance and development functions performed by In-N-Out management enable the employees to be satisfied and motivated to perform, as expected. It was revealed that the compensation for new part-time staff was $10 per hour and was accorded opportunities for regular pay increases (Kotler & Armstrong, 2014). Aside from paid vacations for part time employees and managers, the latter were stipulated to receive more that $100,000 per annum, in conjunction to bonuses and were promoted through the ranks. It was therefore noteworthy to mention that In-N-Out acknowledges that â€Å"happy, motivated employees help create loyal, satisfied custome rs† (Kotler & Armstrong, 2014, p. 34). Finally, the slow growth expansion strategy of In-N-Out through establishing stores in strategic locations only when there are â€Å"trained management and

Pop Art Essay Example | Topics and Well Written Essays - 500 words

Pop Art - Essay Example Self-referentiality is the situation where a comic inclines to refer to itself in a given manner. Self referentiality is the basis of recursion. This comic makes use of self-referentiality for humor in a way that makes the comic so funny. Without humor, the comic would be unexciting to read. The author uses Clyde in an extreme way to illustrate the humor. Each time Clyde sings ‘sock it to me’, he endures a misfortune, although solemn to him, the events are hilarious to the audience. The fact that Clyde does not sing the words ‘sock it to me’ but still endures a misfortune is too hysterical. At some point, he gives on people who try to sing his song. He even utters â€Å"Gorblimey! It does not matter who sings it. It’s my song!† The extra-diegetic gaze incorporates a comic presentation that engages the audience in a situation of Persepolis. The author has used extra-diegetic gaze in this comic issue to create an emotional connection with the aud ience in an effort to deliver a message with more impact. The hearse owner runs towards Josie and Alex as they are busy chatting and asks them to help him retrieve his hearse that has been stolen. In Josie part three, Sock feels sorry for Clyde when he finds him hit and lying on the floor. The audience, in the drawn style of the emotional aspect tends to get engaged in a more detached way. Dan DeCarlo gives a more realistic experience in the exchange between Clyde and the other characters. Dan DeCarlo also uses the extra-diegetic style to supplement the impact in the scenes.

Capital punishment Essay Example | Topics and Well Written Essays - 750 words

Capital punishment - Essay Example However, the debate concerning capital punishment according to Sustein and Vermeule is merely centered on an unquestioned assumption that acts are morally different from omissions in the eye of the government, and the failure to question this assumption is a fundamental moral error. In this case, they argue that â€Å"an indefensible form of the act or omission distinction is important to some of the leading objections to capital punishment† (Sustein and Vermeule 705). Therefore, defenders of capital punishment have failed to notice the logical conclusion of their theory that capital punishment is in fact morally obligatory and not just permissible, by making the same distinction. To this end, Sustein and Vermeule suggest that on the strength of certain empirical assumptions, capital punishment may not only be permissible, but also it may be a moral requirement to discourage the taking of innocent lives, rather than for punitive reasons. Steiker critiques Cass Sunstain and Adr ian Vermeule’s argument that establishment of the validity of recent empirical studies that have associated capital punishment with a substantial deterrent effect should lead consequentialists and deontologists to conclude that capital punishment is not only morally permissible, but also morally required. Steiker (751) contends that â€Å"while the empirical evidences suggesting associations between capital punishment and considerable levels of deterrence are highly suspect, acknowledging that the government has special moral duties does not render inadequately deterred private murders the moral equivalent of government executions.† In this case, Steiker argues that executions constitute not only a purposeful moral wrong, but also a distinctive sort of injustice and acceptance of ‘threshold’ deontology does not call for a commitment to capital punishment, the proven substantial deterrence notwithstanding. In addition, Steiker suggests that Sustein and Verm eule imposes the acceptance of brutal or disproportionate punishments, and urges that not even consequentialists should be convinced with the argument that capital punishment is morally required (Steiker 786). The two articles disagree on the issue that capital punishment is morally required; whereas Sustein and Vermeule claim that capital punishment is not only permissible but also morally required, particularly give the proven empirical evidence between capital punishment and deterrence, Steiker firmly refutes their conclusion. Steiker faults Sustein and Vermeule because their conclusion automatically sanctions the acceptance of brutal and disproportionate punishments. This is because according to Steiker, capital punishment is not morally required because it is both a moral wrong and an injustice. The disagreement between Sustein and Vermeule, and Steiker is both sociological and legal in nature, particularly because whereas the former content that the government has the moral ob ligation of deterring the taking of innocent lives, the latter contend that capital punishment is morally required wrong and unjustifiable. Whereas Steiker arrives at his conclusion by critiquing and countering Sustein and Verme

GRP Systems Ltd. (GSL) - Supply Chain Management Essay

GRP Systems Ltd. (GSL) - Supply Chain Management - Essay Example This also helps it retain its competitive advantage in the future. Table of Contents About GSL Competitive analysis- SWOT analysis GSL’s competitive advantage and SCM Stakeholder analysis- BCG Matrix Conclusions and recommendations References GRP SYSTEMS LTD. – SUPPLY CHAIN ANALYSIS This report analyzes GRP Systems Ltd. (GSL) market in terms of its competitiveness to assess its ability to cater to a high-end market for 500-1500 pe in the sewage water treatment niche. This analysis is important for GSL’s sustenance in the present market conditions where its core business of catering to 50-500 p.e. (population equivalent) market is soon becoming obsolete with 500-1500 p.e. market gaining importance in the region. The company’s strengths and weaknesses and its supply chain management will be analyzed for this purpose. About GSL GRP Systems Ltd. (GSL) is a South Coast, England based manufacturing company that has grown from providing repair and maintenance ope rations to sailing yachts to suppliers of septic tanks for small properties which are not yet connected to the main sewage system. Over the last 6 years, GSL has become a key player in the ‘package’ sewage treatment services which they identified as a niche market. It provides services to water treatment plants, pubs and hotels among others. It serves its niche market with a 50-500 p.e. with its small ‘package’ sewage treatment solution and has a 25% market share in England and Wales. The solution includes sinking a tank into holes dug in the ground and filling the tank with structured media in which bacteria are allowed to grow that feed off the sewage to neutralize water. Competitive analysis- SWOT analysis Strengths- GSL has a 25% market share in England and Wales for its small ‘package’ sewage treatment solution that offers low cost treatment of water. This segment of the market has few players and the company has a strong hold since 6 year s with potential to expand to the 500-1500 p.e. segment. Its speed of service is its major strength which the company is yet to leverage on to gain a higher market share. Its pricing is also a key strength as it offers cost-saving tanks that can be buried underground unlike the costly steel tanks that are installed above ground which is mostly disapproved. GSL’s technical expertise is also considered on par with the required standards although the tanks are not as robust as the steel tanks. Weaknesses- GSL is short of leveraging its core competencies in expanding its market to the higher-end niche of catering to 500-1500 p.e.. It is also short of manpower as it uses limited manpower who are experts in their respective fields. High lead times for sale and delivery of the services along with low profitability (5%) and high overheads (20%) is a constraint on the company’s business. Procurement of inventory for the tanks along with high cost of labour is another factor res tricting GSL’s growth. Opportunities- GSL can leverage its core competencies in terms of low cost ‘package’ sewage treatment solutions to expand its business to cater to the higher end market of 500-1500 p.e.. GSL can also try to devise effective strategies to address the need to cater to custom design solutions through its expertise that it can leverage along with its effective delivery. The company can also train its staff to meet the

The Theory of Continental Drift Research Paper Example | Topics and Well Written Essays - 1250 words

The Theory of Continental Drift - Research Paper Example He also argued that continents emerged from a â€Å"super continent† referred as Pangaea. The glacial till deposits found at the southern hemisphere indicated glacier movement. This was seen with the continents closely fitted together with motion from southern Africa and Northern Australia. The presence of the glacier with the stationery continent’s, would have only meant that the continent would have been full of ice which was not the case. The only logical argument was that there was continental drift or the movement of the poles. Scientists also supported Alfred’s theory of continental drift by coming up with their own arguments to support the theory. Paleomagnetism, which occurs when magnetized minerals of the earth formed from the cooling of magma on the earth surface, aligns with the earth’s magnetic field. Rocks with different magnetization from that of the earth’s surface did not agree with their position on the earth’s surface. This resulted to movement of the magnetic poles. Paleomagnetic data was evident in North America and Europe. According to (Hess, 1960, p 7) â€Å"Not only were the continents moving, but the sea floor was also moving†. Hess argued that, the movement of the sea floor in a belt fashion explains how the young rocks were found at the mid ocean ridges. This rocks also had magnetic properties. The mantle convention is the movement of the sea floor. ... Evidence presented initially did not make any sense and seemed farfetched. "Wegener's hypothesis in general is of the footloose type, in that it takes considerable liberty with our globe, and is less bound by restrictions or tied down by awkward, ugly facts than most of its rival theories.† (McGeary 1999 p.5). The major problem being that Alfred could not provide them with convincing evidence to support his theory. Alfred’s argument that continents were in motion like icebreakers plowing through sheets of ice, and that centrifugal, tidal forces are the ones that caused them to move was opposed by scientists who calculated that, forces strong enough to move this continents would stop the earth from rotating in less than one year. Wegener’s incorrect predictions, stating that, North America and Europe were moving 250cm apart every year. Alexander Du Toit, a South African geologist, supported it for the close similarities of fossil and strata between Africa and South America. There was support awarded to Wegener but only after his death though most of the geologists still believed in static continents. Later most Plate tectonics were widely accepted by most geologists (1960). Wegener’s theory of the of the conventional drift was of the idea that, the mantle under the earth’s crust would experience thermal convention and the convention currents would move resulting to an upwelling under the earth’s crust, forcing it to cecede and move. The hypothesis asserting that the earth crust comprises of lighter rocks resting on heavier ones, resembles that of icebergs floating on water. Wegener argues that, positions of the continents are not rigidly fixed, but move slowly. According to the

Classic Airlines Marketing Solution Essay Example | Topics and Well Written Essays - 1500 words

Classic Airlines Marketing Solution - Essay Example This is irrespective of a manager’s educational background or their intellectual abilities as problem solving is a nurtured skill. Problems are a part of a business’s routine that helps it to grow. For instance, the objective of this paper will be to solve classic airlines marketing problem using the nine-step model by identifying and defining the problem. Additionally, it will tackle the objectives and obstacles available in the solving of the marketing problem of the airlines marketing department. Issues identification within Classic Airlines Classic airline is the world fifth largest airline with three hundred and seventy five jets in its stable. It has over two hundred and forty flight destinations with at least two--thousand three hundred flights in a day. Its existence is over twenty-five years, which has seen the company grow to having a total number of thirty two thousand employees. Its average turnover per year is between ten million and nine billion. Like any other business structure, Classic Airlines has had its part of challenges. The company witnessed intense plummet of its share price in the stock market because of flying uncertainties. In addition, the negative publicity exhibited by the public, the media and the Wall Street market have gravely affected employee morale hence affecting their overall performance. Problem statement In effect, the consumer confidence on the airline dwindled as the Classic customer reward program membership decreased by an alarming number. The number of flying times that the remaining Classic loyal customers reduced significantly over a short period. Some of the customers jumped ship to access services from the airlines competitors. Moreover, Classic Airline’s inability to meet the rising fuel and labor costs have made the airline unable to compete in a well represented market. In a counter approach move, the airline’s board of directors suggested a cost reduction measure for a period range of one and half years. Under the set period, Classic airline would be able to beef up its frequent flier programs that should bring a significant return on investment. SWOT analysis for the company Strengths Weaknesses Opportunities Threats Long time existence in the market Regular flight delays Investing on the changing customer needs Fierce competition from other players within the travel industry Internationally recognized brand The number of seats that a customer has to have for them to redeem their flier miles The recovery of the travelling industry Fluctuating global currency rates Customer loyalty to frequent flier programs Carelessness of staff leading to loss of client luggage The airlines’ good reputation with the labor unions High fuel and equipment costs Effective implementation of cost reduction measures Poor inter client and staff relationship Venturing in to new destinations both internationally and locally Sanctions imposed by the European Union on carbon emi ssions and the environment Good relations with its employees Reliance to old forms of travelling techniques Steps in problem solving for Classic Airline’s marketing problem Short-term issues Classic Airlines’ service product Ideally, the greatest, selling point of a product or service is the service product itself. In essence, a service is the act of approaching a need or want in an intangible manner where no one claims ownership.

The Pyramids At Giza Essay Example | Topics and Well Written Essays - 500 words

The Pyramids At Giza - Essay Example Christopher Dunn, an engineer, and craftsman are one of the promoters of the idea that the pyramids were built by a more advanced civilization. Dunn, 1998) claims that pyramids were not used as simple tombs for people, but they were developed as power plants that could develop energy from resonating with the earth. The researcher stresses that the size of pyramids as well as precision of the construction suggests that people could hardly build them with the help of technology and knowledge available at that time. Dunn (1998) adds that even modern technologies may fail to complete such demanding tasks. However, the vast majority of researchers agree that the pyramids were built by people and these edifices served as tombs for great Pharaohs. Lacovara (2004) states that the pyramids were erected as a symbol of the might of Pharaohs and they stand in line with many other grand monuments created by people. Brabin (2010) provides a number of plausible arguments that show that the pyramids were created by people. Thus, archaeological findings show that there were settlements near the pyramids. These settlements were created for people who built the great edifices. Discoveries of Lehner support this assumption and provide new insights (Shaw, 2003). Shaw (2003) stresses that Lehner found remnants of food that show the way the builders were treated, and it is clear that those were not slaves but free workers who got enough food and good shelter. Of course, there are still open questions as to the time needed for building the pyramids. Brabin (2010) suggests that the construction could last 300 years while Petroski (2004) assumes that even 23 years could be enough if the technology of using the pyramids as planes to lift huge blocks was used.

Career Development Plan Essay Example for Free

Career Development Plan Essay The recent merger of InterClean and EnviroTech (ICET) has opened many opportunities for employee promotions. In an effort to stimulate our employees, focus on their strength and talents, and teach them new skills that will assist in our overall success, management has decided to revamp the way training’s been done in the past by implementing a new training performance format. Our new training module will focus on sanitation standards, communication, customer service and satisfaction and networking. The program will consist of 9 steps that will key in on industry knowledge. The training format will consist of new training evaluation and mentoring needs, focus on objectives of training and mentoring, reviewing performance standards, analyze delivery methods, examine contents for training and mentoring, address time frames and evaluation methods, feedback, and lastly explore alternative avenues for further development. Once this program is implemented, we believe our employees will develop an expertise in their respective areas that will have a positive impact in ICET’s organizational competitiveness, performance and productivity. The new training and mentoring needs The new training format will impact the way ICET does business. The focus of the new three week training will be to teach our sales associates about sanitation standards, communication, customer service and satisfaction and networking. Each step in the new training format will help us attain overall success that will benefit the employee and our company as well. However, training alone will not offer one on one simulation. Therefore, we are implementing a mentoring program that will give employees accessibility to learn and work with mentors that have specific knowledge about interested areas for a period of six month to ensure well rounded working knowledge from key experts. Objectives of the training and mentoring program The objective of training will be vital to attain future success. Therefore, the first objective will be to learn about the sanitation standards and regulations so that we will be well informed as we cross over into health care service solutions. The second objective we will focus on is communication. The key concentrations will be listening, and planning to attain effective decision making. The third objective will be customer service and satisfaction as related to personal attention and quality service and lastly the fourth objective will be on the importance of networking to build relationships with key industry contacts. With regards to the mentoring program our focus will be to combine all the aforementioned above that will blend with our new mentoring program. This will allow employees to focus on their specific career development goals they would like to accomplish within the organization by working aside once a week for six month period with a mentor that is an expert in the chosen area. Performance standards The performance standards will be rated based on job role expectations. The indicators for example in sales will be based on revenue generated. This will be measured by how many sales deals were closed and the type of products. Market integration or expansion also be measured. Here the ability to find new perspective customer or even cross over into other types of health care businesses such as nursing homes or medical rehabs will be taken into evaluated and lastly customer retention based on quality customer service and feedback will also be considered. We feel all expectations will be reasonable and attainable once training is completed. Delivery methods Delivery methods are vital when training is being implemented. The focus is to keep the trainee interested and integrated during training. Therefore, we will focus on three training methods; experimental, integrative and reinforcement. For sanitation standards we will train with fact sheets, videos and or pamphlet and booklets. This will fall under the reinforcement methods. For the communication objectives, we will use skits because it will teach the trainee real life simulations which can be critiqued to help improve and fine tweak any area that need improvement. This delivery method will fall under the experimental method. As for the customer service objective, we will use dialogue. This will allow the trainee to participate and improve their delivery when meeting a customer and or closing the deal. This style will fall under the integrative methods and lastly we will use networking via conventions and or conferences so the trainee can interact with other business professionals. As for the mentoring program we will offer face to face interaction once weekly with expert mentors by area. Content for training and mentoring To achieve the best outcomes for ICET, we believe the content of the training program should be closely correlated tot to our business strategy and organizational goals. Therefore we will evaluate the skill and ability of employees that best match the open positions. This will be done by evaluating experience, worker, and occupational requirements. For example, experience will evaluated based on former training, experience, certifications or licenses. Worker requirements will be based on basic skills, cross functional skills, knowledge and education and lastly occupational requirement will be measure by general work activities, work and organizational content (Cascio 2005). Time frame Setting realistic time frames for employees to be trained properly is an important part of a successful training and mentoring program. Forming new habits or learning new methodologies take times which is why we have decided that employees will receive three week training so they feel fully acclimated and comfortable when they are out on the field. As for the mentoring program, we have decided to make it a three month program because we feel in order to appreciate and truly learn hands on the employee should be exposed to the daily routines of the mentor. Once the employee gets a good grasp of each section during the allotted training time, we believe they will be motivated and continue to develop their skills via applied experience they attain while working. Evaluation methods A good evaluation will most often use multiple methods because a well rounded objective decision can be archived. Therefore, we have decided that we will evaluate employees by these three standards; group interviews so we may see how the candidate behaves and reacts to intimidating settings, person to person simulations to see how the employee performs when selling a product and lastly via personality questionnaire to see if the employee characteristic match up with the extroverted personality we are looking for. Feedback Constructive feedback can make all the difference if you want to keep employees motivated. Therefore, it is our commitment to make sure that all feedback is constructive and address all the good quality the employee posses as well as the areas of improvement that will develop them further. Hence, we will sit with employees and perform verbal feedback that is clear and precise so that there is no room for misunderstanding. We want the make sure the employee is encouraged and understands that we are committed and interested in their career development and well being. We would also like to get feedback regarding the training program and any areas of weakness that can be improved. We will build an anonymous questionnaire so that the employee can be candid and honest without feeling as if there are attached strings. Alternate avenues for those who need further development Lastly, we would like to provide alternate avenues for employees who would like press further. Therefore, we will provide access to continuing education course twice a year. We will also have updated listing of conferences and training that will go beyond on internal training so that employees will be aware of the latest trends, approaches, and opportunities in their specific field. We believe this will help the employee morale as they will have access to any continuing education as needed. In conclusion, we believe our new training module will teach and provide the employees with all the necessary tools to become and maintain success.. Our focus on sanitation standards, communication, customer service and satisfaction and networking will set our employees apart from the rest because they will be well rounded and well informed. Once this program is completed, the employees will develop an expertise in their respective areas that will have a positive impact in ICET’s organizational competitiveness, performance and productivity. Reference http://www.indiana.edu/~uhrs/training/performance_management/define.htm

Terrorism And Its Impacts On Tourism Tourism Essay

Terrorism And Its Impacts On Tourism Tourism Essay This part of research project comprises of brief and deep look about the presence of terrorism and its impacts on tourism in management literature. At first the characteristics of terrorism risk and uncertainty discussed after defining terrorism and it history, and then discussion tries to narrate the some of the most important and basic concepts in strategic management relates with the terrorism research. We also need to critically analysing the different strategic concepts and about at which level of uncertainty, what kind of strategy may better for tourism industry. Terrorism is not new; it has long history as old as humans willingness to use violence or force against the civilian population to achieve political or social ends. It has been defined as a tactic and strategy, a holy duty or crime, a justified reaction to oppression and an inexcusable represented. It has been used since the beginning of the history. According to Richard A. Horsley (1979) the first terrorist group was Jewish group called Sicarii, who murdered Romans and their collaborators to oust their Roman rulers from Judea. The killing weapon of Sicarii was Sica (short dagger) which they used to murder their enemies (Romans and Greeks) and these killings normally took place in daylight and in front of people. The aim of such acts was to send a message to the Roman authorities and their collaborators that this tactics can be used against them as well. The Hashhashin was the 11th to 13th century Iranian terrorist group offshoot of by a person known as the Ismailis. Like Sicarii ter rorist they used the same method of stabbing their victims in daylight. There forces were too small to challenge the militarily, so thats why they killed city governors and military commanders in order to create uncertainty in militarily. They also carried out assassinations as retribution. Under modern definitions of terrorism some killings they carrier out do not qualify as terrorism (Mark Burgess 2003). According to Jeffrey Record (2003) the origin of modern terrorism and word terrorism was introduced in Europe in the French Revolution of 1789. In the early period of revolutionary years, it was mainly by violence that governments in France tried to impose their radical order on a reluctant citizenry. As a result during this revolution, the meaning of terrorism was recorded by Francaise Academie in 1798 as system or rule of terror. During these revolutionaries more than 40,000 people have been killed and 5 millions people being jailed as political suspects. This was one of the worst examples that show the terrorism and these cruel killings were justified as an attempt to reduce or eliminate the revolutionary government opponents and to create fear in others people trying to overthrow the existing government. According to Findley Carter Vaughn (1982) the French revolution created huge terror and become a prototype for the future terrorists. The terrorist groups formation happened in the late 19th century. Terrorist used to format small groups to attack nation states. According to Crenshaw M. (1981) one of the examples of theses groups was Russian Revolutionary Group (Narodnaya Volya). This terrorist group was trying to create uncertainty through quick attacks against current political regime. The ideas and tricks that these terrorist were used, later become the prime example of terrorism in around the world. They used modern weapons such as bombs, guns and suicide attacks. According to the Director of Central Intelligence (1981) report the Soviet Union was giving assistance to revolutionary movements throughout the cold war. They provide free training and supply of weapons to terrorist groups. The Soviet Union support revolutionary groups around the world in order to export revolution to non communist countries. This Soviet strategy resulted considerable terror and violence around the world. In early 20th century revolutionary terrorism continued to motivate political violence all over the world, much of this violence directed against the British government. The Irish Republican Army terrorist started violence against British Empire in 1910s and IRA carried out number of attacks from 1916 to 1923 against British power. During this period they attacked over 300 police stations, killed dozen police officers and burned down the Liverpool docks and warehouses. After years of violence finally British Empire agreed to create an independent Irish nation. Many terrorist groups inspired from IRA fighting tactics including Palestine Mandates, Zionist, Hagannah, Irgun, Lehi and even British army special operations unit used during World War II (Carr M. 2006). After the World War II terrorism was practiced by groups and individuals. According to Goren R. (1984), in late 20th century dramatic growth in terrorism began. Through this period many terrorist organizations were motivated by ideological considerations such as Palestinian Liberation Organization, Basque ETA and IRA appeared terrorists besides nationalists. These terrorist organizations introduced new and modern method of terrorism such as hijacking, attacks on public and private organizations. Many terrorist organizations consider terrorism as religious war and some use to achieve political goals. The recent and largest act of terrorism occurred on September 11 2001, when terrorist set of coordinated attacks on USA. The terrorist hijacked civilian airplanes and used these plans to attack the World Trade Towers and Pentagon. Other major terrorist attacks have occurred in London subway bombing, Madrid train bombing, Mumbai attacks and many more around the world in past decade. Defining terrorism: Terrorism in nature is very difficult to define but the acts of terrorism conjure emotional responses in the victims and the person who did it. No one is agreeing on one single definition of terrorism, because one mans terrorist is another mans freedom fighter. If we consider terrorism is an act of political violence, then the war on terrorism is another form of political violence to wipe out other (terrorists). The term terrorism is come from French word terrorisme based on Latin language words Terror means great fear related to the Latin verb terrere (to frighten). According to the Oxford dictionary, terrorism means act of terror. The word terrorism is emotionally and politically charged and it is also very difficult to provide a precise definition. The studies have found over hundreds definitions of terrorism. The concept of terrorism may itself be controversial because state authorities often use it to delegitimize political or other opponents by use armed force against them (Hof fman B. 1998). Defining terrorism is one of the most demanding tasks, because it has proven impossible to outline the scope of terrorist activities and find the meaningful delineation of actions that should be called terrorism in the context of philosophers and political scientists. The main reason is that (as said before) one mans terrorist is another mans hero. In the view of different authors and organizations terrorism has the different definitions. Hoffman B. (1998) describes as terrorism is violence or equally important, the threat of violence, used and directed in pursuit of or in service of political aim. According to United States department of Defence the calculated use of unlawful violence or threat of unlawful violence to inculcate fear; intended to coerce or to intimidate governments or societies in the pursuit of goals that are generally political, religious, or ideological. In the dictionary of United Nations An anxiety-inspiring method of repeated violent action, employed by (semi-) clandestine individual, group or state actors, for idiosyncratic, criminal or political reasons, whereby in contrast to assassination the direct targets of violence are not the main targets.. According to the FBI (2002), terrorism is unlawful use of force of violence against the person or property to intimidate government, civilian population or any segment therefore in furtherance of political or social objectives. A deep interpretation of terrorism in literature: Terrorism can take many shapes and forms and much literature has been produced about financial impact of terrorism on different economic sectors and industries. Now arguably it the biggest threat to the tourism and related industries around the world. In the past twenty years, we have seen a dramatic rise in terrorism in different parts of the world. Terrorism did not begin in 21st century after World Trade Centre terrorist attacks. Europe, United States and other continents have a very long and sad history of terrorist attacks. According to Harold Miller (2003), in 20th century IRA in UK, ETA in Spain, Brigate Rosse in Itely, Rote Armee Fraktion in Germany, 7 November in Greece are the few worse examples of terrorist groups in Europe. In United States we remember the bombing in Oklahoma City in 1994, World Trade Center bombing in 1993 and 11 September 2001 terrorist attacks. But September 11 2001 attacks have changed the world, as UN Secretary General Kofi Annan has said, none of th e issue that faced us on 10 September 2001 has become less urgent. Now the terrorism has grown to an unprecedented limit and in multiplicity. As we know that, even terrorist without the use of weapons of mass destruction can kill thousands of people and destroy the economic activities (Gabriele G.S. Suder 2004). According to Blomberg, Brock S. Gregory (2004), terrorism is associated with a diversion of spending from investment to governments expenditure. To fund these government expenditures, they borrow from foreign financial institutions and governments. The develop countries with less volatile currencies normally issue long term debts to cover the deficit and less developing countries confronting terrorism by government spending through sale of foreign reserves, printing more currency and increasing inflation. Gupta S. Clements B. (2004) reached the same conclusion, that the terrorist activities severe impacts on less develop countries than developed from monetary policy perspe ctive. Terrorism has its massive effects on tourism industry and related businesses. Darnell B. (2010) said, most businesses operating in the effected area gets impact from the thrust of government policies to quell terrorism, which is another kind of harm which tourism industry may gets, when the terrorist activities happens. This kind of wide-spread results predict an escalate unattractiveness of tourism in effected areas. It is conspicuous to secure all of the targets of terrorism at the same time. In the number of attacks done by small terrorist groups with least resources, the loss to tourism industry was massive. If costs of an attack be measured by the loss which tourism industry faced, the tourism industry always paid far great amount than the loss of terrorist group. Hoffman B. (1998) cited that the cost of the bomb was not more than $400, which was the reason of the loss of $550 million in the blast of World Trade Centre in 1993. The amount which is sending to protect the world fr om terrorism is many billion dollars, while the terrorist cost nothing in front of it. The word terrorism seized the worlds attention in September 11 2001 as a result of destructive and dramatic attack on core symbols (world trade centre and pentagon) of worlds most powerful country United State of America. The September 11, 2001 terrorist attacks on New York exposed the vulnerabilities of the tourism industry and it also change the perception of tourists as to travel safely and securely. According to Bruck T. and Wickstrom B. (2004), some economic sectors or industries are more vulnerable to terrorist attacks than other and consequently they suffer more losses. The vulnerability of sector or industry may be due to characteristics of its operation. Tourism industry is perishable and its services can not be sold at another time or stored, once the time passes. So tourism industry will experience the vulnerability in the times of terrorist attacks and it affect on patterns of demand. The main aim of terrorist groups is to communicate the massage of fear to the people as wide as possible. According to Lehrman S. R. (1986), tourists are the soft target for terrorists because politicians and embassies are less attractive as they have huge security measures. Connor, Stafford Gallagher (2009) said, targeting tourists has the potential to punish the ideologies of capitalism and damage the country economy. Richter and Waugh (1986) said that terrorist attacks on overseas tourists are less likely to alienate popular support than they attacks on local targets because in this way they threat to other tourists. Targeting the local tourists would likely to engage the public as a result to retribution of places the existence of the terrorist groups at risk. There are number of studies about tourists choice of destination based on the costs and risk of terrorism. Gray P. and Thapa B. (2003) examined the effect of terrorism risk on travel intentions after the September 11 2001 attacks. The results show that travellers were considering the safety concerns and risk of terrorist attacks during travel. McKercher B. and Hui E. 2003) said that, terrorist attacks have an immediate but short term impact on tourism and travel flows. They also suggest that after the initial attacks tourism industry has greater effect than the scale of initial attack. According to Connor, Stafford Gallagher (2009), terrorist will continue the biggest threat to the tourism industry and terrorist groups have to be active in order to maintain discipline, interest and morale. This statement is still valid after 19 years later, for this reason we can expect this to be continuing, because terrorist attacks can happen anywhere and no place is safe. Now the biggest challenge to tourism industry is to deal and manage the crisis in the event of terrorist attack. It is difficult to determine the impact of terrorism on tourism industry because structure of tourism and terrorism differ not across the countries but also over the time. Drakos K. and Kutan A. (2003) emphasizes the importance of differentiating between different types of attacks, the locations of terrorist attacks (e.g. urban or rural areas) and number of casualties. Aziz H. (1995) said terrorism could also be a reaction to irresponsible tourism development. The study of Enders W. and Sandler T. (1991) argue that it is found that the causality is unidirectional, that the terrorists affect the inflow of tourists but not reverse. The different studies, facts and figures show how tourism industry in particular country or region is affected by terrorist attacks. The deterrent impact of terrorism on tourism industry in particular country may benefit the tourism in alternative destinations. Financial impacts of terrorism on tourism industry: The literature on terrorism and tourism is scant. The two studies by Enders et al 1992 and Enders and Sandler 1991 provide empirical evidence on the link between tourism sector and terrorism. Enders W. and Sandler T. (1991) used monthly data from 1970 to 1988 and employed VAR (Vector Autoregressive Analysis) to find negative impact of terrorism on tourism in Spain. According to Drakos K. Kutan A. (2003), Enders et al studied a large sample of European countries, between the periods 1974 to 1988 to find the impacts of terrorist attacks on tourism. They employ time series analysis and ARIMA technique with transfer functions and construct a forecasting model to analyse the impact on tourism in these countries. In these models they used quarterly terrorism data to quantify the present value of loss in tourism revenue for selected sample of European countries. According to Enders calculation Italy, Greece and Austria lost $1.16 billion, $.77 and $4.5 billion respectively during 1974 to 19 88. During this period all Europeans countries lost in tourism $16.15 billion due to terrorism. They conclude that terrorism has significant impact on Europe tourism industry revenue and tourists find substitute destination in order to minimise the risk of experiencing terrorist attacks. The immediate effects of terrorist attacks are death and destruction but the subsequent effects are discourage investment, interrupt travel tourism patterns and destabilise economies. The economic effect of terrorism has been the main subject of number of studies. According to Enders W. Sandler T. (2002), the terrorist attacks have economically significant negative effect on the economic growth; these attacks have less persistent and considerably smaller than the impacts of internal conflict or external war. Frey B. and Luechinger S. (2004), said that terrorists change tricks and tactics in reaction to the government polices, and it has direct effect on investment and economic growth. They also said that the investor decision to invest in particular country is based on economic risk, monetary returns and political risk. The foreign direct investment is one of the economic benefits of tourism, anything that effect on tourism needs to be minimised. Coshall J. (2005) claimed that Pan Am flight bombing in Lockerbie Scotland had minimal impacts on UK tourism and receipts from international tourists, while September 11 2001 had severe impacts on UK tourism and rest of the world. Different strategic management approaches of the tourism industry may have the same analytical aspects to improve the performance of industry. According to context of world Tourism organization (2008) the international tourism is increasing day by day as in 2008, the trade happens of more than $944 billion and over 922 million international tourist arrivals at different destinations and 2009 number of tourist arrival to 880 million which is 4% decline compare to 2008. The most affected reign was Europe, especially UK with a 6% decline. Terrorism can also destroy tourism industry by reducing tourist arrivals in UK. After September 11 2001, terrorist attacks in UK and continued threat of terrorist attacks also reduce the foreign direct investment significantly. According to Ritcher and Waugh (1986), terrorism and political violence can destroy the tourism industry supply and demand because this industry is extremely sensitive to these extreme events. However, after September 11, 2001 the world has been threatened by terrorism, and acts of terrorism have increased in many countries including UK. The effects of terrorism on tourism decisions have been an area of research concern on demand. Drakos and Kutan (2003), Pizam A. (1999) and Krakover (2005) all agreed that the severity and frequency of terrorist attacks are negatively correlated with the tourism demand. The Pizam and Fleischer (2002) said that the frequency of terrorist attacks cause large decline in tourism industry demand. The intervention analysis by Coshal l J. (2005) employs explore that the dynamics of the effects of terrorism incidents on those travelling or visiting UK and UK people going abroad. Influence of Media Following a Terrorist Attack Modern terrorism is particularly onerous, because of characteristic of its time. The impact of terrorism on macroeconomic is crucial, customers feel themselves in stress and some kind of continuous fear which definitely effects the spending patterns. Media plays very important role with regards to terrorists activities around the world. Firstly, terrorist use media to send their massage to the audience, and general public relied on media for information in the times of crises. Now terrorist are using media to advance their causes of attacks. According to Sonmez and Graefe (1998), the escalation of terrorism after 70s has been linked to media, with instantaneous access to the global audience. Secondly, the media provide information to the public, what has happened, which normally influence the public decisions about travel. In the event of terrorist attacks, Fischer H. (2005) discusses the importance of information, he said it is very difficult for emergency personnel to receive and c ommunicate the accurate information at the time of terrorist attacks. According to Lynch Katju (2004), media only report during the time of crises, it provides coverage to particular incident as long as its news and then move toward new news story when it happens. She said tourism industry has a great influence of media reporting and constant coverage of terrorist related incidents discourages the restoration of consumer confidence. Beirman D. (2003) said that the globalisation of media enhanced the ability to report terrorist events as they occurred, it also gives rise some problems and benefits to tourist authorities. In the word of Mansfeld and Pizam (2006), the media coverage and reporting on terrorist attacks have great impact on tourism industry, which transform the terrorism from horrendous event into iconic event. Tourism industry needs to monitor media coverage of terrorist events, because this will help tourism industry to develop strategies, which will help it to restore the tourists and travellers confidence. Media have its ital role in endangering fear, among the society; the irresponsible reporting generates scenes of ever present possibility of terrorist act. According to Crenshaw M. (1990) the new and fastest ways of communication allow people to know about happens in the other part of the world within minutes about any terrorist attack. On the other hand terrorist groups are adopting the latest techniques to communicate with each other and even sometime just for spreading fear with in the specific community to achieve their targets. Czinkota et al (2004) cited that terrorist also using old traditional ways to communicate which are unable to penetrate. The latest ways of transportation system gives terrorist groups better way to move around. So we can say that media plays very important role for tourism industry in the time of terrorists incidents, as the media medium for terrorists to the public subsequently depend on the same media for more information on that incident. Conclusion: The discussion will cover some of the most basic concepts in the research of terrorism and its impacts on tourism. Tourism industry internationally and locally particularly affected by terrorism because when some things happen, it disrupts the activities of tourism and related industries. Every year more than trillion dollars are spent on combating terrorism. This along with billons dollars lost in property damage, loss of human resources and decrease in key industries potential profit like tourism, aviation, hotel and transportation industry. It is a plague on global economy and affects on everyone from entire countries to all the way down to individual. Terrorism in recent years has sparked, increase in fear and demand higher level of security. The cost of terrorism can be broken down into number of areas and come down to direct effects, response costs and negative effects on tourism industry. Terrorism effects tourism activates deeply. This threat compel almost every department of tourism industry, which cause decline in the profit of industry and on the other side the whole economy has to bear the cost of every single act of terrorism. According to LCCI (2005) report, after 9 11 terrorist attacks, majority of tourism related industries fear high risk of terrorist attacks and they have contingency plan in place to deal with uncertainty. As globalization integrates multinational organizations and financial markets, events like terrorism which spurn economic uncertainty have increasingly international consequences. Terrorism causes unpredictable political and economic consequences, infuses the public with fear and prevents the free flow of capital, labour, and free market principles. Because of their disastrous impacts, occurrences of terrorism have serious implications on the performance of tourism and related industries around the world. In past few years immediate respon ses and severe impacts are felt in tourism industry soon after terrorist attacks happened. These sustained reactions can be observed through macroeconomic impacts, government policy responses, tourists and investor confidence. As world move towards more liberal economies and democratic political structures, tourism industry must have the ability to adapt and respond to terrorist events. In order to do so, tourism industry and associated businesses, need a more complete picture and understanding of the deleterious effects of terrorism.

SHAYS’S REBELLION AND THE U.S. CONSTITUTION Essay -- Essays Papers

SHAYS’S REBELLION AND THE U.S. CONSTITUTION Introduction Although not widely known, Shays’s Rebellion greatly impacted the debate on sovereignty and led many to conclude that the only possible solution was the centralization of power in a national authority. Historian John Garraty notes, â€Å"The lessons became plain: Liberty must not become an excuse for license; and therefore greater authority must be vested in the central government.†[1] While this effect was not the â€Å"rebels’† intended goal, Shays’s Rebellion helped shape the construction of the U.S. Constitution and the American political thought that has since followed. An analysis of both the causes and effects of Shays’s Rebellion highlights its contribution to the demise of the Articles of Confederation and the ratification of the Constitution. What was Shays’s Rebellion? In the winter of 1786-1787, many farmers protesting the foreclosure of their farms took up arms and stormed county courthouses across Massachusetts. All over New England, there existed a growing frustration with the American postwar situation under the Articles of Confederation. Massachusetts farmers’ disconnection from the Boston government rendered the situation more volatile than anywhere else. â€Å"Connecticut, New Hampshire, and Vermont instituted harsh laws to stem the growth of insurrection. But inland Massachusetts was so heavily agrarian that the rebellion gathered steam.†[2] Backcountry farmers banded together in mobs of up to one thousand men and marched to different cities, rioting in front of prominent shops and courthouses in order to make their frustrations heard. The rebellion is named after Daniel Shays, a former officer in the Contine... ...94 [15] Szatmary 103 [16] Kenney [17] Marion L. Starkey, A Little Rebellion (New York: Alfred A. Knopf Inc., 1955), xiv. [18] Richards 67 [19] Richard D. Brown, â€Å"Shays’s Rebellion and Its Aftermath: A View from Springfield, Massachusetts, 1787,† The William and Mary Quarterly 40, no. 4 (1983), 598-615. [20] Harper’s Monthly Magazine 660 [21] Harper’s Monthly Magazine 661 [22] Starkey 235 [23] Houston Chronicle, â€Å"Side by side memorials tell both sides of 1787 Shays Rebellion,† 6 February, 1987, 8. [24] Kenney [25] Robert A. Feer, â€Å"Shays’s Rebellion and the Constitution: A Study in Causation,† The New England Quarterly 42, no. 3 (1969), 388-410. [26] Szatmary 123 [27] Houston Chronicle [28] Starkey 242 [29] Jackson [30] Jonathan Clark, â€Å"The tree of liberty refreshed,† The Times, 28 November 1996, 1.

Hacker Crackdown :: essays research papers

The Hacker Crackdown: Law and Disorder on the Electronic Frontier by Bruce Sterling is a book that focuses on the events that occurred on and led up to the AT&T long-distance telephone switching system crashing on January 15, 1990. Not only was this event rare and unheard of it took place in a time when few people knew what was exactly going on and how to fix the problem. There were a lot of controversies about the events that led up to this event and the events that followed because not only did it happen on Martin Luther King Day, but few knew what the situation truly entailed. There was fear, skepticism, disbelief and worry surrounding the people that were involved and all of the issues that it incorporated. After these events took place the police began to crackdown on the law enforcement on hackers and other computer based law breakers. The story of the Hacker Crackdown is technological, sub cultural, criminal, and legal. There were many raids that took place and it became a sym bolic debate between fighting serious computer crime and protecting the civil liberties of those involved. In this book Sterling discusses three cyberspace subcultures known as the hacker underworld, the realm of the cyber cops, and the idealistic culture for the cyber civil libertarians. At the beginning of the story Sterling starts out with discussing the birth of cyberspace and how it came about. The Hacker Crackdown informs the readers of the issues surrounding computer crime and the people on all sides of those problems. Sterling gives a brief summary of what cyberspace meant back then and how it impacted society, and he investigates the past, present and future of computer crimes. For instance he explains how the invention of the telephone led to a world that people were scared of because the telephone was something that was able to let people talk to one another without actually being in the same area. People thought that it was so strange and so different because they didn’t understand all of the information behind it. Back then people thought of the telephone as a tool tha t allowed others to talk to them in a way that was so personal yet impersonal. Sterling then goes on to explain how â€Å"phone phreaks† played such an important part in relating the telephones to computer crimes and how they were so closely related back then.

Comparing Prometheus Bound and Hesiods Prometheus Essay -- Comparison

Prometheus Bound and Hesiod's Prometheus    Prometheus Bound is quite different from other tragedies in that it is peopled entirely by gods. The play focuses on the story of Prometheus, and we have versions of this myth in Hesiod's famous works. There is reason to think that the author of Prometheus Bound was not only acquainted with Hesiod's version but actually drew on Hesiod directly in this play. This essay therefore aims to establish in what ways the author of Prometheus Bound seems to have drawn from Hesiod's version of myth, in what ways he has diverged from it, and what reasons he might have had for making these changes and innovations. This might therefore highlight any particular emphasis or purpose of Prometheus Bound and what its author might have been trying to get across. Though there is not space in this essay to discuss the problems of attributing this play, it must be recognised that this ambiguity of authorship and dating makes it even more difficult than usual to look at views and purposes behind the play.    We don't have any exact dates for Hesiod, but it seems that his poetic activity dates from around the last third of the 8th century BC. We find his versions of the Prometheus myth in two of his works: the Theogony at lines 521-616, and the Works and Days, at lines 42-89. The Theogony in general discusses the origin and genealogies of the gods and the events that led to the establishment of Zeus as their king. The Works and Days is quite varied in content but overall could be described as giving advice for living a life of honest industry. In the Theogony the story of Prometheus comes as a narrative interlude and aims at explaining the origins of certain institutions ... ...aces', CQ 8 (1989) 42-60 * Frazer, R. M. The Poems of Hesiod (University of Oklahoma Press, U. S. A., 1983) * Griffith, M. Aeschylus: Prometheus Bound (Cambridge, 1983) * Most, G.W., 'Hesiod's Myth of the Five (or Three or Four) Races', PCPS 43 (1997) 104-127 * Scully, J & Herington, C.J., Aeschylus: Prometheus Bound (Oxford University Press, New York 1975) * Solmsen, F. Hesiod and Aeschylus (Ithaca, New York, 1949) * Wender, D. Hesiod and Theognis (Harmondsworth, 1973) * West, M. L. Hesiod: Theogony and Works and Days (Oxford, 1988) * West, M.L., 'The Prometheus Trilogy', JHS 99 (1979) 130-48 * Vellacott, P. Aeschylus: Prometheus Bound, Supplicants, Seven against Thebes, The Persians (Harmondsworth, 1961)    Endnotes 1. Herington (1986) p158-9 2. Solmsen (1949) p136 3. Solmsen (1949) p130 4. Solmsen (1949) p129

Essay on That Eye, the Sky Essay

The Novel That Eye, The Sky written by the Australian novelist Tim Winton is a novel about a little boy named Ort who has a big heart that prevails his family against hell itself. The story is about generosity, insight and originality. This novel challenges the readers on whether â€Å"families are really worth the effort or not? † The answer to this question changes with each individual’s opinion. Families are uniquely important to everyday life, everybody depends on their families differently and have their own ways of showing their love and care for each other. Alice, the mother of Ort, has always had that motherly love towards her family; even when under extreme stress she still keeps her family together. Alice shows throughout the novel that families are worth the effort, even when her children don’t show her respect. â€Å"’I hate your guts, you’re weak in the head, pathetic. You’re a hick, a burnt-out hippie from the olden days. And now you’re born-again, bashing the bible and Holy Jesus. I think you’re crap. ’ Says Tegwyn. Mum stands up, grabs her, her arms go around her hard so you can hear the air coming out of Tegwyn. Mum’s hands lock like they’ll need bolt-cutters to undo. ‘I love you,’ Mum says. ‘I love you. Love you. Love you. ’ And then Tegwyn is bawling and all saggy and smaller-looking, and they stay like that for a long time. † (pg 104) Alice tries to save her family from slowly disintegrating. By doing this, she tries to keep as much normality as possible within the Flack family. †Today, people, we’re all going on an outing. It’s Christmas day, day of rest and rejoicing, day of contemplation- not too exhaustive – and day of thanking the Lord for what is. Where to kids? Says Alice†(pg 105) All through the novel Alice proves to be the strongest character, even though she has her weak moments at times. â€Å"’I thought dad was going to be alright, Ort murmurs. ‘He will be,’ Alice whispers, snuffling. Some snot shines on her lips and her eyes are angry with tears. ‘He will be, Ort. I won’t let him not be. ’† (pg 50) She always has hope and believes that everything would be okay, and that Sam would heal over time with their family’s support and strength. â€Å"No. Healing is what you do for someone else. Survival is for yourself. You can eat people if you want to survive bad enough. Or you can die if you want to heal someone bad enough. ’† (pg 138) Ort is a twelve year old boy, who died twice due to suffering from meningitis when he was a baby. He was in a coma for two weeks and since then he has been a little slow and different to the others his age. â€Å"I was dead. Twice. Two times my head stopped and my brain stopped. ‘You had meningitis. Your head was all full of water. You screamed like you were on fire. And then you went asleep and didn’t wake up for two weeks. † (pg 12) As Ort tackles his own life obstacles, everything ends up becoming the worst after Sam; Ort’s dad becomes paralysed from a car accident. After this, the Flack family go down hill quickly from their usual life style flipping to a total different side. This is when Ort shows his true commitment towards his family and gives them the love, support and strength they need. Even though he is just a twelve year old boy and it takes him a while to understand, he finally proves himself and he starts to protect them. â€Å"’Ya sisters a slut, ya old man’s a vegetable, and ya mums a pisstank. says Fat. And that’s it. ‘Yer a fat slug! ’ I yell at him. ‘I hate yer big flubbery guts and yer pig face and yer crybaby old man who thinks he’s so funny and yer scrawny plucked-chook-piece-of-poop old lady. I hate yez! †(pg 39) Tegwyn, is Ort’s older sister who is a dark teenager that is negative on everything at this stage of her life. In the novel she doesn’t have any interest in making an effort to help her family. Since the very beginning of the novel she has hated liv ing out of the city and being stuck in the country with her family that she hates. â€Å"’Don’t you like us? ’ Ort asks. Tegwyn spits a bit of fat onto her plate. ‘I hate it here. ’ Then mum starts crying, hands over here face, elbows on the table, and Tegwyn goes into her room and I just sit there feeling useless. † (pg 50) Tegwyn does not think family is worth the time or effort and by the end she shows no consideration or respect towards her family. â€Å"I open Tegwyn’s door. The bed is empty. Even the blankets and sheets are gone. I open the cupboard. Empty. I go into the lounge room and see all of Henry Warburton’s stuff gone. Me heart is smashing around. The car is gone. Big skid marks all over the drive. † (pg 149) Family is very important to me. Looking back at the life challenges and changes my family and I have been through over the years from unfortunate deaths, to family members moving away and to sudden life risking injuries, and to see how we have overcome everything proves that families help each other out in the difficult times. If you love and care for each other enough, it will provide strength and a blanket of security. I think the most important thing is to have humour and to not take life too seriously at times. This is one of the things I found common with the Flack family and with my own. Ort using his imagination and strange opinions, definitely develop the humour the novel needs and also humour people need in everyday life. The quotes he says I find entertaining. â€Å"’You’re a singular sort. ’ Henry laughs. ‘You are one in a million, boy. How did they make you? ’ Henry asks. ‘In the bedroom†¦Ã¢â‚¬Ëœsexual intercourse in the nude. ’ Ort says. (pg 137) Families play a valuable role in our lives and are definitely worth every effort. No matter how difficult life gets, you seem to always find your way in the end. If you stay positive and share humour between each other, the bad soon ends.

Summary of the Lawnmower Man

Summary The lawnmower man The lawnmower man is a short story by Stephen King. The lawnmower man is about Harold Parkette, who after an accident with his lawnmower and the neighbors dog, decides to sell his lawnmower. After a while the lawn starts to get higher. He decides to hire a lawnmower to do the lawn for him. He calls the firm Pastoral greenery and outdoor service. Not long after a lawnmower shows up at his house. He is the usual type, he knows all to well. While the lawnmower takes care of his lawn, he sits down whit the paper and a beer.A loud racketing roar awakens him from his thoughts. He rushes to the front lawn. He is greeted by a strange sight. The lawnmower is driving itself, and the lawnmower is completely naked and is crawling on all four behind the mower eating the grass. Harold gets terrified by the experience. The lawnmower tells Harold that he isn’t actually working for Pastoral greenery and outdoor service, but his boss is Pan, who is a apart of the greek mythology, he is the god of animals and wild.He is half goat halt human. The lawnmower man tells Harold that his boss is always looking for new recruits. Harold is frightened and goes to the phone to call the police, and tell what is going on. While on the phone with the police, the front door gets smashed and in comes the lawnmower with the lawnmower man behind him. The lawnmower man tells him that Harold made a mistake by calling the police.He gets closer to Harold, and Harold retreats to the kitchen while holding a chair in front of him. The lawnmower decides that it’s Harold turn to get lawned. Harold runs out of the door and onto the lawn. He trips over his own feet, and the last thing he sees is mower sharp blades which are green from cutting the lawn. The police arrives after the neighbors calls them, and all thats left of him is in birdbath, and the smell of newly cut grass is still in the air.

Bowling for Columbine Is Not a Documentary Essay

Michael Moore’s ‘Bowling for Columbine’, the film which won an Oscar for best documentary, is not in fact a documentary, but rather more of a persuasive essay in film format. The widely accepted definition of ‘documentary’ is a film emphasizing or expressing things as perceived without distortion of personal feelings, insertion of fictional matter, and minimal editting, and ‘Bowling for Columbine’ does not show any of these characteristics. Instead of presenting a neutral view of the issues, it is clearly biased and purposely manipulates the viewers into agreeing with Moore’s opinions. In the process, Moore frequently uses incorrect statistics and information. In some cases fabricated evidence is also inserted. Documentaries should have close to no editing of the evidence, however in some cases Moore uses sly editing techniques to deceive the viewers. A prominent example of this can be seen in Charlton Heston’s speech. It appears as though the NRA president is holding protest rallies in response to the gun related incidents in Columbine and Flint Michigan, holding a musket up and proclaiming â€Å"I have only five words for you: ‘from my cold dead hands’† whilst the crowd cheers. Moore makes a point of cutting from scenes of heartbroken victims to Heston’s ‘arrogant’ speeches. The purpose of this is to demonize Heston, and also all the members of the NRA. He wants the audience to perceive all gun lovers as heartless, selfish monsters. However on closer observation, it turns out Moore simply grabbed segments from Heston’s former speeches, splicing them together to form a new one, completely different from what the president had intended. Documentaries are meant to lay out the truth, whilst here the film has morphed the truth into a lie instead. Going back to the definition, Bowling for Columbine again falls short of being a documentary through it’s failure to include only correct, factual evidence. Moore chooses to use incorrect ‘facts’; the national gun murder statistics that seem abnormally high are sourced from the National Centre for Disease Prevention and Control, and is a combination of gun related and non gun related incidents, so is therefore irrelevant to what the documentary was trying to say. The rockets shown in the Lockheed Martin sequences and being driven though the streets of Littleton in the night are in fact space launch vehicles, not weapons of mass destruction as Moore claims. These â€Å"facts†, false in nature, are again put there to distort the truth and make the viewers believe that things are more horrifying than they actually are, so that they are more susceptible to Moore’s mental manipulation. One of the fundamentals of a documentary is that it must present facts, and obviously â€Å"Bowling for Columbine† has not fulfilled that requirement. Throughout â€Å"Bowling for Columbine†, Moore presents an extremely biased view of events. Moore does everything in his power to manipulate viewers into see things from his eyes. Many are many persuasive techniques are used to achieve this. The film horrifies the audience with confronting scenes from the 9/11 attacks and the Columbine shooting. ‘A Brief History of America’ makes people see Americans as cowardly and pathetic. Charlton Heston’s ‘speech’ angers the audience and makes them turn against gun lovers. There are many more examples, however the point is that documentaries should be neutral and informative, yet the film actively tries to force the viewers to a narrow-minded conclusion. In summary, although â€Å"Bowling for Columbine† may be a creative persuasive film, it is most certainly not a documentary. Not only does the film fail to adhere in any way to the definition of a traditional documentary, it largely utilises deceptive techniques to push Moore’s artificial and contrived point of view.

Psychology and Language Essay

Language is a form of communication that allows humans to express emotion, opinions, thoughts, and beliefs. Language is communicated through sounds, gestures, and symbols. It is a developed system for communicating in a society. Languages will vary from one culture to the next and will take on different forms. Languages do not have to be spoken but can be expressed through hand gestures and written symbols. The lexicon is the vocabulary contained within the language. It is the knowledge of the words contained in the language. It is a compilation of all words known, understood, and expressed by the individual. The language is compiled and understood by others contained in the same culture and supports how the language is expressed. Key Features of Language The key features of language are semanticity, arbitrariness, displacement, and productivity. An expression of language occurs when an individual expresses a sound or makes a gesture. The information being sent will be received by the listener or observer. Language is used to gain the attention of another individual through speaking or using hand gestures. Key features of language are the mode of communication that will be used (Hyde, 1998). How a language is expressed is the mode of communication such as speech and hand gestures. The next key feature is broadcasting the message and then rapid fading of the message. The message will fade and then cannot be heard. The next feature is interchangeability. This is the ability to both receive and send the message. Total feedback is occurs when the speaker can hear his own speech and can monitor the language performance as they go and specialization involves producing the speech through the specialized body parts adapted for this role (Hyde, 1998). Semanticity is another key feature of language. It matches the communication with its specific meaning. It involves the primary similarities in all languages. For example all elements on the periodic table are universal but the way the mineral or metal will be expressed by language will differ. In one language water may be expressed as agua but will still have the same meaning in another language even if the word is expressed differently. Arbitrariness is when a sound is emitted with specific direction. The communication or noise it just expressed and no one to interpret the message or no meaning for the expression of the language. If a monkey shrieks while sailing through the trees this is an arbitrary sound. It is a noise that has no destination or it is not focused towards someone else. Displacement is when a speaker expresses a language concerning something that is not present. It expresses things from the past, present or future or things that are physically separated from the communication. For example displacement is when an individual is talking about another country that is far away or a past experience that he recalls into the conversation. Productivity is the ability to express a language or communication that is understandable to others. It is productive to be capable of learning, processing, and emitting a learned language. Traditional transmission is the ability of the human being to learn a language in order to communicate. Humans are born with the necessary physical and mental tools to express a language but that language must first be learned. Children are able to express needs with by communicating by crying but they will need to learn the language to express in words or gestures what they need. Dual of patterning is a feature of language that involves the ability to develop patterns of language and the creation of new forms of the language. Four Levels of Language The four levels of language structure and processing include the sounds emitted or the phonetics and phonology, the meaning, syntax, and utterances. In general phonology is concerned with describing rules used to combine sounds into permissible sequences (Debajuoti, 2000). The sound is produced and then perceived. This is the basics fundaments of language. It is the ability to understand the language and perceive the differences. Changes in the sound that is emitted could change the communication or how the sound is perceived. Different ranges in sound can be applied differently in different languages or cultures. For example yelling in one language could be considered an expression of anger whereas in other languages or cultures it could be an expression of joy. The meaning of the language or the lexicon studies the relationship to the language and the words. It involves the derivation and inflections involved in the language. It represents the multiple meaning behind the words and the ambiguity of the structuring of the language. Syntax involves the forming of sentences within a language. It is how the language is pieced together in proper grammatical sequences. The utterance is when the language is expressed through sounds and in some cases through learned gestures. This expression of the language can involve nonverbal expressions, gestures, and facial expressions. The utterance is the text of the language and how the words are linked together and what is said. Language Processing in Cognitive Psychology The role of language processing in cognitive psychology involves perceiving the information, producing a response, reasoning, judging, conceptualizing, and imagining. A language uses symbols, which are sounds, gestures, or written characters that represent objects, actions, events, and ideas (Debajuoti, 2000). These processes help the individual to plan, apply, and problem solve. Language develops from many cognitive processes such as memory and learning. Language helps to determine how people will think. It is influenced by thought. How we perceive or process information helps to determine the ability to form a language. Human thought processes are closely linked to language and the cognitive process. Language is learned or input into the brain through the cognitive process. Humans commonly use mental representations such as concepts, prototypes, and cognitive schemas. Cultural differences and variations in language can change the perception or how the information in processed. How the information is acquired, stored, processed. The brain contains the human capacity to recognize and learn a language. Human learn through their environment, memory, modeling, and gaining knowledge. Cognition then stores, process, and interprets the information to form a language.

Human resources management Essay Example | Topics and Well Written Essays - 2000 words - 1

Human resources management - Essay Example It would be a mistake to assume that human resources alone can provide a source of competitive advantage, this theory only holds true when the following four conditions are met: Human Resource must add value to the firms production process Skills sought by the firm must be rare, A firm’s combined human resource investments cannot be imitated A firm’s human capital should not be replaceable by technology The need for effective Human Resource Management is evident in the case of Uni-Bank, which suffers from a multitude of Personnel related problems. The bank’s personnel problems can be solved by devising a carefully thought out Human Resource Strategy and implementing effective employee motivation, development and retention techniques. Human Resource Strategy It is of primary importance for firms to develop effective Human Resource Strategies as it will guide the way the firm develops and deploys deploy human, social, and organizational capital to enhance its compe titiveness. The goal of an effective Human Resource Strategy is to develop a workforce which is motivated, trained, adequately rewarded and performs towards pursuing a firm's objectives Past theorists (Snell, Youndt and Wright 1996) noted that in the past executives tried to â€Å"take human resources out of the strategy equation by substituting capital for labor where possible, and by developing organizational structures where there is a dividing line between those who think from those who do the work. As (Quinn ,1992) noted, â€Å"with rareexceptions, the economic and producing power of the firm lies more in its intellectual and service capabilities than in its hard assets; land, plant and equipment†. However, there is no one theory that fits all, every organization’s need differs and so does their required strategy. It is quite difficult to achieve a correct balance between motivating and employee, developing and rewarding them, as there is always a fear of employe e turnover. Firms should be careful not to over-invest in their employees, similarly, they should avoid under-investing in their employees as well, as this leads to poor motivational levels and in turn affects performance. UniBank, needs to reassess its human resource strategy, as it seems the current one is not effective. The Company suffers from low employee morale, (which is their primary problem), skill-gap, low employee involvement and performance. The Company seems to be unable to meet its human resource needs with the needs of the changing environment; as a result, it cannot satisfy either. An effective strategy can be devised through 3 key steps: Diagnosis: Conducting a comprehensive and systematic evaluation of the current practice and performance to identify where improvement is required and where policies are working well. In the case of UniBank, the diagnosis stage will identify the following improvement areas: Employee job security Employee Development Employee Motivati on Employee Remuneration Employee Recruitment Employee involvement and decision making ability Aspiration: A vision of effective Human Resource practices, producing outcomes that contribute to achieving the firm’s strategic objectives. For UniBank, an aspiration outcome will be where its employees are motivated, adequately trained and positively contribute to the change to Online Banking. Developmental: A plan to progress and bring about change in the future. Uni Bank should focus on long term

Assignment Essay Example | Topics and Well Written Essays - 500 words - 21

Assignment - Essay Example With this, an artist can choose a particular period of time which he wants to reflect in his art and his audience can easily identify this period of art by looking at his painting. Motion, on the other hand, refers to an artist’s ability to give the illusion of movement in his piece of art, even if in reality the piece of art is not moving. A closer examination of his art reveals that most of his work, though still expressed some form of motion. This can be attributed to his unique form of painting, which involved pouring, and dripping paint on canvas (Poich 1). By doing this, Pollock’s pieces of art, such as the Blue Poles (1953) and the Number 8 (1949), give a sense of motion as the paint seems as though it is moving across the canvas. While observing these two pieces of art, one can almost feel the frenzied energy of the different colors of paint as they are pulled by gravity. Pollock’s paintings can be assumed to demonstrate the interaction of the dripping paint to the canvas, which represents it’s surrounding. With relation to time, Pollock’s pieces of art were known to capture a specific period of time with which the artist had a passion towards. His painting, The Moon-Woman Cuts the Circle (1943), is an example of the artist’s use of time in his pieces of art. Based on a North American Indian myth, his audience can relate to the story of the Indian woman (Poich 1). The audience can see the vibrant nature of the woman in the painting, as well as, illustrates the power that she holds, and for that reason, examines femininity from a different perspective. Additionally, this is relatable to the story behind the woman in the painting, thus capturing a moment in time that was important to Pollock as an artist. In art, texture refers to the feel of a surface and can be either implied or actual. Most artists use texture to provide variation in their pieces of art, thus helping their audience in identifying the different components of a piece of art.

Biochemistry science field Research Paper Example | Topics and Well Written Essays - 2500 words

Biochemistry science field - Research Paper Example Therefore, it may be hypothesized that the use of cartilage in the promotion of endochondral regeneration of bones may leverage normal development and repair sequences resulting in a properly vascularized regenerate capable of integrating with the host tissues. Various tests have demonstrated that cartilage grafts are able to support the regeneration of vascularized and integrated bone tissues in vivo, while lineage tracing experiments have revealed graft derived regenerates. Mesenchymal stem cells are actually the pluripotent cells existing in numerous adult human tissues, for example bone marrow and adipose as well as synovial tissues, and since they originate from the mesoderm, they differentiate to become bones and cartilage as well as muscles and adipose tissues (Nolta, 2006). Mesenchymal stem cells from embryonic sources have demonstrated probabilities in science while at the same time creating a considerable amount of controversy. As a consequence, numerous researchers have put emphasis on adult stem cells or those isolated from human adults that may be transplanted in to tissues that are damaged. As a result of their multi-potent capability, mesenchymal stem cell lineages have been employed with success in animal models in the regeneration of articular cartilage and in human models in the regeneration of bones. Research done recently has shown that articular cartilage can be repaired through percutaneous introduction of mesenchymal stem cells. Th is paper aims at explaining how bone and cartilage can be differentiated from stem cells as well as considering the current research and development of this discipline. An experiment that sought to investigate conditions that can stimulate stem cells to differentiate into fat of bone cells while being encapsulated by hydrogels was conducted with polymer networks, which could simulate various conditions where the stem cells grow naturally. The first step in growing the new cartilage involved initiating

Citizens and globalization Term Paper Example | Topics and Well Written Essays - 1500 words

Citizens and globalization - Term Paper Example Globalization can also be said to be as the intensification of the worldwide social activities which has been linked to economic and social activities of the economies (MacGillivray, 2006). The goal of globalization is to provide business world an utmost competitive advantage while having low operating cost to gain worldwide consumers, goods and services. Globalisation uses the diversification phenomenon for the use of resources. It is a strategy that provides a long range of products and services. It enables businesses to compete worldwide by diversification because it includes risk reduction in international trade. It promotes economic growth and performance for a nation. Looking at these factors it can be said that the people around the world do not resist globalisation. It is not a new factor even it has an economic roots i.e. international trade, finance, migration and ideology. The people as the members of the society as the consumers should behave positively with respect to globalization as this gives them the advantage to have a varity of goods and services from around the world (Ilmberger & Robinson, 2002). Globalization also involves innovation due to the commercialization of national technology across international boundaries that is high tech products (includes all electronic, electrical products etc.), all this helps consumers to have better goods and services and take the advantage of technology which is not available locally. Globalisation boosts international travel and tourism indirectly due to the international business. Immigration between countries, formation of free trade zones, growth of cross cultural contacts, enhancement in worldwide culture etc. is increasing due to the globalisation. This is leading to the improvement in the cultural and business practices of the nations and developing people and their business. As the consumer the people are getting advantage of getting different products and services which they have

Tort law Essay Example | Topics and Well Written Essays - 2000 words

Tort law - Essay Example The following sections of this assessment are specifically going to focus on the relevant statutes that can be inferred when negotiating for a settlement as well as remedies. Case list and relevant statutes Briefly outline any cases/statutes you have researched in this area which are relevant to our client’s claim. This should be more than just a bulleted list. Basically, tort law commonly refers to a civil wrong not arising from a contract and in the case of negligence, everyone has a duty of care owed to the neighbour (Capiro Industries vs. Dickman 1990). Cooke (2010) suggests that a remedy can be given in the form of compensation where the plaintiff can prove beyond reasonable doubt that the defendant owed duty of care in the event of injury. Thus, in case of tort law, specific duties apply to everyone and are imposed by the law. According to Terry & Giugni (2009), there are four elements of the tort of negligence that have to be proved by the plaintiff and these include th e following: there is need to prove that the defendant owed the plaintiff a duty of care, the defendant breached that duty by falling below expected standards, the defendant’s conduct caused the plaintiff to suffer physical or economic harm (causation) and the harm suffered by the plaintiff was reasonably foreseeable (remoteness). Under common law, duty of care must be observed whereby the breach of such duty, causation of damage, remoteness of damage and the defences would be taken into account as illustrated in the following cases below. Facts The case of Murphy v Brentwood[1991] 1 A.C. 398 can be used to establish the duty care owed by the contractors in the construction industry. Issue Were defendants negligent? Rule They were negligent because they did not take into account safety precautions when constructing the house. In our case, we did not constantly check the state of condition of our buildings. Analysis The court found that the engineers as well as contractors wer e negligent when they failed to take necessary measures to ensure that they construct a solid foundation of the house. In the case of Blyth v Birmingham Water Works Company, the facts are as follows; the defendants installed a fire plug near the plaintiff’s house that leaked during a severe frost, causing water damage and the jury found the defendant negligent, and the defendant appealed. Issue Were the defendants negligent? Rule Defendants can only be negligent when they fail to do what a reasonable person can do. Analysis This was an accident caused by natural causes. The case of Bolam V Friern 1957 also illustrates a case involving negligence but the court ruled in favour of the doctor because he was acting within his profession. In most cases, for a claim to be successful, the four elements mentioned above have to be proved. The Occupiers’ Liability Act (OLA) 1957 is mainly concerned with the duty care owed to the occupiers of a building and these can be classified as employees or visitors. They ought to take into consideration the risk of danger that may prevail. On the other hand, the employer is liable for breach of his duty if he fails to provide his employees with safety as well as safe equipment to use (Wilson and Clyde Coal Co Ltd v English [1938 ] AC 57 (HL) 141). This also includes a duty to

Smart Green Technologies Research Paper Example | Topics and Well Written Essays - 1250 words

Smart Green Technologies - Research Paper Example Conservation of energy achieves this role of repairing. Imperatives responsible for controlling energy consumptions utilizes all environmental aspects are being by the help of ICT data centers. Opportunities that can be offered by ICT in helping economies respond well to the drastic effects of climate change are coming to the limelight. These opportunities will make the environment smart with low amounts of pollutants like carbon in the air. Designing of low cost equipment’s that provide value to the end users proves smart. Such equipment that develops from various technologies forms the discussion of this paper (Astorino n.d). Thermostats control the turning off and on of both air and temperature conditions, in businesses and homes. Some people still retain thermostats that tune for the same temperatures throughout the day. Most people do also use digital programmable thermostats that can set for different time periods at different temperatures. These settings last during the day and night. Thermostats whose temperature adjustment settings satisfy the interests and desires of all consumers are now available. Nest learnable thermostat is one such example. Nest learnable thermostat programs itself at different time intervals. It has a patented auto way feature. Auto way is a feature that uses a sensor which keeps track of all activities within the house. It monitors the heating or cooling needed as one moves around the home. When activity ceases for few hours, the machine goes into auto way mode. This turns the temperature settings to either a maximum or minimum that one has preset into its program. The nest learnable thermostat monitors a home at a 150 degree wide angle view sensor. It is in use at an average of nine homes out of ten. The machine is flying off the shelf at a high rate with a friendly cost of $249.00. It sets home temperatures to save money by at least 20% of the expected costs (Thiele 2-10). Apart from programming

Individual Business Report Essay Example | Topics and Well Written Essays - 1750 words

Individual Business Report - Essay Example Our Mission: The mission of Lancome male skin care is to offer and supply products and services that will improve the physical appearance of men while maintaining their masculinity, and this promotes appreciation of gender diversity and presentable male appearance in the society. Value proposition Lancome male skin care is in a very competitive market structure that requires great value propositions. In this case, it strives to ensure that the clients enjoy high-end skin care products with affordable prices with a satisfactory feedback. This will boost its client numbers and expand its market base. The Opportunities Lancome male skin care has a lot of advantages that gives it a competitive advantage over similar companies and this entails: †¢ Differentiated skin care products that capture the male client preference diversity †¢ A multi-choice of high-end products and service offer at a significantly cheaper price compared to the competitors hence attracting more clients â⠂¬ ¢ Ability to meet immediate demand of customers on products supply and service delivery †¢ Easily approachable services that are reliable and meets the desires of the clients. Target Market The typical consumers of Lancome male skin care include: †¢ Urban male dwellers most of whom are average earners or are elite socioeconomic groups †¢ Clients with middle class annual income estimated at more than $ 50,000/year †¢ Most of the customers love their body appearance and skin texture †¢ Most of the clients show interest in fashionable so that they can gain confidence, feel relaxed, attractive and maintain masculinity. †¢ Most of the customers targeted are male life-longing men in the age bracket ranging from 15-35 years age group. These individuals are still at the heights of seeking appearance Clients’ needs that the firm seeks to meet include; †¢ Provisional of services that will make the clients show their sensitivity to fashion and their personalities at home †¢ Provision of products that will be consistent with the fashion and standard quality as per the client’s taste †¢ Ensure that the prices of the services and products are affordable †¢ Offer more services under same product package at a fairly cheap price as this will substantially save the consumers their money. The Marketing Mix The concept of marketing in this case is vital for the survival of Lancome male skin care. The first approach is to analyze the feature of the products so that potential customers and the existing ones can be made aware of the wide variety on offer. These features include: †¢ High quality premium/materials that are modern and fashionable to the customers †¢ Variety of product combinations and selections to the clients †¢ Ultramodern and safety guaranteed skin care products with immediate results Service features This is Lancome male skin care policy recommendation that emphasizing on expansion of the existing services and optimizing satisfaction of the desires of the customers. These include; †¢ Customized products pre-order so that each client attains his desirable features in a product met †¢ Help various clients in other facial lifting products and safety precautions †¢ Offer online transaction and shopping by the clients. †¢