Comparison of Wuthering Heights & Madame Bovary on the Conventions of Popular Romantic Fiction.

The novels, Charlotte Bronte's Wuthering Heights and Gustave Flaubert's Madame Bovary both vary on the conventions of popular romantic fiction. Wuthering Heights does this in several ways. For example, in the ever standing issue of social standing in novels of Bronte's era. Catherine is of a much higher social standing than Heathcliff, whose social standing was first elevated by his adoption by Catherine father, Mr Earnshaw, and then degraded after the death of Mr Earnshaw by Hindley. This aspect of the novel is relatively conventional.Social standing has always been a big issue for the couples of the fiction of that era. What made the situation between Catherine and Heathcliff different, however, is that they didn't triumph over it as is the convention of other romantic novels, like Jane Austen's Pride and Prejudice. Instead, Catherine married the man who was of better social standing, and who would elevate hers as well, Edgar Linton, instead of Heathcliff, whom she is quoted to say ing that it would â€Å"degrade [her] to marry Heathcliff now. â€Å"Another way, a more significant way, that Wuthering Heights varies on convention is the characters. The characters of Wuthering Heights are far from the conventional characters in romantic fiction. Catherine, as the novel's lead female character, is conventionally beautiful and strong willed, is also conflicted, violent and temperamental, much unlike the conventional heroine, who is usually more moral. Edgar, who is the ‘rival' of the story, is a far cry from the conventional rival, who is usually so obviously wrong for the heroine.Edgar Linton, instead, is a well-mannered and virtuous gentleman, who truly loves and cares about Catherine. After her death, he buries her in a spot overlooking the moors, a place he knew Catherine loved, and was even buried beside her after his death. Heathcliff is probably the best example of this point. He is possibly the most unconventional male lead in fiction history. The conventional character being a man of virtue and grace, a person more like Edgar Linton. Heathcliff, on the other hand is a hard man, cruel and vengeful. He vows and exacts revenge on many occasions in the novel.He punishes Hindley for his own cruelty towards him over the years when he returns successful and wealthy. He punishes innocent Isabella, in place of Edgar, who he blames for Catherine's illness. He even punishes Catherine by eloping with Isabella, for her betraying him by marrying Edgar. He holds on to his hatred, and his plan for revenge extended to next generation. He is cruel and threatening, even threatening to hold Nelly prisoner when she stopped him from seeing Catherine, scaring her into agreeing to bring her a letter from him.Of course, the most significant way that this novel varies on convention is the extent of Catherine and Heathcliff's love for each other. It is, after all, their love that has made Wuthering Heights one of the greatest love stories in history. They loved each other their entire lives, loved to a point where they felt like they were the same person. A feeling Catherine expressed more than once in the novels, â€Å"It would degrade me to marry Heathcliff now; so he shall never know how I love him: and that, not because he's handsome, Nelly, but because he's more myself than I am.Whatever our souls are made of, his and mine are the same; and Linton's is as different as a moonbeam from lightning, or frost from fire. † when speaking about her decision to marry Edgar Linton instead of Heathcliff, and again, â€Å"My love for Heathcliff resembles the eternal rocks beneath: a source of little visible delight, but necessary. Nelly, I am Heathcliff! He's always, always in my mind: not as a pleasure, any more than I am always a pleasure to myself, but as my own being† when speaking to Nelly about being separated from Heathcliff.Their love for each other that went to such an extent is unconventional by all means. Heathc liff on the other hand, showed the extent of his love for Catherine numerous times in the novel, for example, when she lay sick before him, and he told her that while he could forgive her for causing him pain, he could never forgive her for the pain she had caused herself. Even in this way, their love is shown to be unconventional from the love between other couples in popular fiction. Heathcliff's love for her is not the conventional fluff, and instead is something that ran much deeper.He could forgive her for the years of torment he had endured, but could not come to forgive her for being the cause of her own pain. This brings us to the second novel at hand, Flaubert's Madame Bovary. In contrast to Heathcliff and Catherine's deep love for each other, the situation in Madame Bovary is quite different. Emma's feelings for Charles Bovary is hardly passionate, first based on her own fantasies about marriage and then practically non-existent. Instead, she is disgusted by him, seeing hi m as inferior, unattractive and less than she deserves.A feeling made clear by Flaubert's description of a mealtime in the Bovary household from Emma's point of view early in the story, â€Å"But it was above all at mealtimes that she could bear it no longer, in that little room on the ground floor, with the smoking stove, the creaking door, the oozing walls, the damp floor-tiles; all the bitterness of life seemed to be served to her on her plate, and, with the steam from the boiled beef, there rose from the depths of her soul other exhalations as it were of disgust.Charles was a slow eater; she would nibble a few hazel-nuts, or else, leaning on her elbow, would amuse herself making marks on the oilcloth with the point of her table-knife. † Charles' adoration of her, on the other hand, is overwhelming and blind. He adores her to a point where he doesn't see the obvious signs of her infidelity. The man Emma really adored, Rodolphe, is enraptured only by her beauty, and he grew tired of her.A polar opposite to Heathcliff and Catherine's love, the relationships between Emma and her lovers are lustful, selfish, and lacks any regard for the other person. This lack of real love or passion, and Emma's infidelity is what makes Madame Bovary a unique read in terms of romantic fiction. Romantic fiction is conventionally a love story between two people. Madame Bovary, instead, in the story of a young woman who is desperate to fulfil her impossible fantasy of love, and the men who becomes involved in her search in making that fantasy real.Flaubert explains her misconception of love and expectation with â€Å"Love, [Emma] felt, ought to come at once, with great thunderclaps and flashes of lightning; it was like a storm bursting upon life from the sky, uprooting it, overwhelming the will and sweeping the heart into the abyss. It did not occur to her that the rain forms puddles on a flat roof when drainpipes are clogged, and she would have continued to feel secure if she had not suddenly discovered a crack in the wall. The presence of Heathcliff and Catherine's unending and unconditional love for each other, or Emma's utter lack of real love in her relationship with her husband, or Rodolphe's towards her, makes Wuthering Heights a more conventional love story in comparison. Madame Bovary sets itself apart even more with the constant presence of Emma's infidelity and the lust that surrounds her. Similarly to Wuthering Heights, the characters of Madame Bovary are also very unconventional compared to the characters of popular romantic fiction.Emma, the story's heroine, much like Catherine, made the choices in her life that would be the cause of her own pain. Emma, although like Catherine, is beautiful as is the convention, unlike the conventional image of a female lead in a romantic fiction novel, is instead, selfish, morally corrupt and unappreciative of her life's blessings. Charles is also a character that is very unconventional.He is portrayed to be a weak and pathetic man, madly in lot with a woman who is disgusted by him, and yet so blinding is his adoration of her that he cannot see it. He is incompetent, stupid and unimaginative. The first time he says something meaningful in the novel, is toward the end, when he is speaking to Rodolphe, he blames fate for the sad life he has, earning him only Rodolphe's disdain, certainly a far cry from the conventional male lead, masculine, strong and charming.A far cry also from the Heathcliff's character, who although was cruel, was also intelligent, competent and strong willed. Rodolphe, himself, is world's away from the rival of Wuthering Heights, Edgar Linton. Rodolphe is shrewd and manipulative, seducing Emma with an almost strategic precision, only to abandon her when she falls into debt. These two books are obviously, far from the conventional love story, and it is the fact that they are so far from conventional that makes them the classics they are today.

Kwality Walls vs Dinshaw

MANAGEMENT THESIS ON â€Å"FACTORS INFLUENCING TO PURCHASE KWALITY WALLS ICE CREAM OVER DINSHAW`S IRRESPECTIVE OF DEMOGRAPHIC PROFILE IN THE ROURKELA† By (PRANAB MISHRA) E-No. 0801215708 (INC Rourkela) T ABLE OF CONTENTS 1. Acknowledgements. 2. Introduction a. Objectives. b. Limitations. 3. Research Methodology. 4. Findings. 5. Conclusions. 6. Appendices. 7. References. ACKNOWLEDGEMENTS Any accomplishment requires the effort of many people and this work is not different. I am thankful to my faculty Supervisor Mr. C. P. Giri for supporting me and guiding me throughout the project. This report would not have been possible without her help.I am equally thankful to the Principal, INC Rourkela, Mr. D. P. Das for encouraging me and inspiring me to do my project with full dedication. PRANAB MISHRA INTRODUCTION HISTORY OF ICE CREAM Ice Cream is the most famous delicacy all over the world. People of all ages love ice cream and frequently enjoy it. Here are some amazing facts about ice cream: †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Nero (37-68 A. D. ), The Roman Emperor, is said to have eaten a sort of water-ice. The Chinese claim that they have been making and consuming Ice Cream since ages. Supposedly, Marco Polo (1254 – 1324) carried the Chinese Ice Cream recipes back with him to Venice.These were then introduced to the French by Italian chefs retinue of Catherine de? Medici when she married Henri II of France. Royal Ice Cellars were built in Mesopotamia in around 2000 B. C. These were used to cool wines and foods During the late 1600s, The French King Louis XIV was known to have feasts with colored water-ice and liqueurs. Nicholas Lemery’s Recueil de curiositez rares et nouvelles de plus admirables effets de la nature, published in 1674, contained the first recipe for flavored ices. The Quaker colonists who brought their ice cream recipes with them introduced ice cream to the United States.It is said that Ice Cream was regularly consumed by Ben Franklin, George Washington, and Thomas Jefferson. During the eighteenth century, the spread of ice pails and cookery books with ice recipes, almost everywhere around the globe, resulted in the delicacy becoming more common. Robert Green, in 1874, is supposed to have invented the Ice Cream Soda, which took ice cream consumption in America and other parts of the world to great heights. The twentieth century saw an explosion of sorts in the popularity of ice cream owing to availability of cheap refrigeration.Italian confectioners made Gelato, their own form of Ice Cream, which became immensely famous due its texture and lightness. During the St. Louis World’s Fair in 1904, cones were used for the first time to serve Ice Cream. A chemical research team in Britain came up with the soft ice cream, which had more air in it. It became immensely popular because of its creamy yet light texture. Toda y, it is popularly known as the ‘Softy’ ice cream. †¢ In the 1980s, the older, thicker ice creams made a comeback and were referred to as ‘Premium’ Ice Creams. Basically the ice-cream business comes under FMCG sector.In India, the condition of FMCG sector is very well and challenging. India is an important market for FMCG players. The Indian FMCG sector is the fourth largest sector in the economy with a total market size of around US$ 18. 1 bn. Ice-Cream segment of FMCG:Ice-cream is one of the most important part of FMCG sector. It comes under Food and Beverage segment. The total market value of Ice-cream trade in India is more than Rs. 20000 crore. It is increasing day per day. During the year of 2002-02, there was very little demand of Ice-cream in India but as the time passed away, the demand of Ice-cream is also increasing in India.Now a day, there are six national level companies engaged in dealing with Ice-cream including two MNCs. The demand of Ice-cream is also increases in India. As the demand of Ice-cream is increasing in India but the market of Ice-cream is not as much as it’s share in US and some other foreign countries. According to the survey of Motilal Oshwal, in the present time, the per capita consumption of Ice-cream in India is US $0. 2 which is US $49 in USA and US $33 in Germany. We can see it in the following table:TABLE 1:- PER CAPITA CONSUMPTION OF ICE-CREAM (IN US $):-As given in the above table, the per capita consumption of Ice-cream in India is only US $0. 2 which is much smaller than the same in USA, but the main thing is the increasing opportunities for Ice-cream trade. MAJOR FACTORS:1. The broad market of semi urban market. 2. Least no. of competition. 3. Increase in consumption level of people. 4. Favorable climate for ice-cream in India. 5. GDP growth and growth in per capita income. We can get all the datas regarding the per capita incoma of India from the following table:TABLE 2:- PER CAP ITA INCOME OF INDIA SINCE 2000 As given in the table, the GDP of India is increasing in the last 5 years.It has brought a remarkable change in the spending habits of consumers; it has moved the consumer’s preferences from economic to premium products. In those days, people unhasitantly wants to spend money on good and quality products. It has been a gain for food and beverage industry. As the result the ice cream industry is also improving and it develops at an increasing rate. THE THREE STAGES IN CONSUMPTION PROCESS OF ICECREAM Pre-purchase:- Brand image, Health issues, suitability Brand image of the ice cream – The consumer considers the kind of image the brand that he is going to purchase depicts.It has to suit certain status symbol, quality and any other personal brand requirements that the consumer may have. It is important that the brand maintains good will, satisfactory to the consumer Health Issue to ice creams relating-The modern consumer is highly health cons cious and is becoming aware of the rising health issues and its impacts. It is important that the brand satisfies this need of the consumers and ensures health related gains rather than loss. About which we will be discussing further in this report. Suitability – The product should suit the taste, flavor and ingredients that is in line with the consumer needs and wants.Purchase:-Price, Environment, Service Price of ice cream -Price should be affordable and the product should provide money’s worth in terms of quality, quantity and consumer satisfaction. as kids also form a main segment of our section a proper care should be given as far as pricing is concerned. Environment-The environment should be such that the consumer wants to stay there and spent some quality and quantity time. Service- The service should be fast so that the customer waiting time should be less and leads to their satisfaction and results in formation of good brand image. Post-purchase:- Quality, Sat isfaction, Store experienceQuality of ice cream – the quality of the ice cream delivered certainly plays a vital role in determining whether the customer will re purchase the brand or not. The quality and taste of ice cream determines the satisfaction level of the customer and hence plays a vital role in determining his approach towards the product. Satisfaction from ice cream- well satisfaction is a holistic picture the total experience of the customer with the brand considering various factors as mentioned above and then finally arriving at a conclusion saying whether he is satisfied or not from the product.OBJECTIVES †¢ Explore the mindset of the consumer towards ice-cream. †¢ Understanding the buying behavior and thinking about Kwality Walls and Dinshaw`s ice cream. †¢ Find out the preference of the consumer regarding the two brands. †¢ Investigate the purchase of Kwality Walls over Dinshaw`s ice cream irrespective of demographic structure in Rourkela city. †¢ Have comparative study of value of products of both the brands. †¢ Determine the customer awareness regarding both the brands. LIMITATIONS †¢ Since ice-cream being an entertainment retailers are not able to highlight the exact attributes. Convenience sampling used here has its own limitations. †¢ There have been some inaccuracies due to non – cooperative and rude behavior of the respondents. †¢ Due to unavailability of accurate secondary data, my reliance was made on the primary data. †¢ When I interviewed children and teenagers, sometimes they use to give answers under the influence of their parents or elders. †¢ Dinshaw`s ice cream has no homepage. †¢ Few outlets for Kwality Wall`s ice cream. RESEARCH METHOD SAMPLING METHOD Convenience sampling was used by the researcher because it is easy and cheap to collect data.Moreover the population size was very large to cover so it was best to use convenience sampling. DATA COLLECTION Both Primary as well as Secondary Research Method has been included for preparing this final report. PRIMARY SOURCE †¢ Observation †¢ Personal Interviews OBSERVATIONS – It is the methods of nothing and recording information without asking specific question from the respondents. The advantage of this method is that it is highly effective to provide information asked for. PERSONAL INTERVIEWS – In this method I asks the question from the performa in the order questions are listed and record the replies.SECONDARY SOURCE †¢ Google search engine. †¢ Other web links. COMPANY PROFILE KWALITY ICE CREAM Kwality Ice Cream is the pioneer in the Indian ice-cream manufacturing industry and in 1956 became the first company in the country to use imported technology for manufacturing ice-cream on a commercial scale. As the ice-cream industry exploded in India, in 1995 Kwality Group joined hands with Hindustan Lever Limited and then there was no looking back. The In dian consumer market was introduced to â€Å"KWALITY WALLS† – the result of a collaboration between global brand Walls and the leading Indian ice-cream brand Kwality.Though the two giants eventually parted ways, the collaboration made Kwality a household name and created deep in roads for the brand in the consumer market. Today, Kwality is not just a brand – it is the ice-cream associated with the Indian summer; it’s the first choice in ice-cream for any child or adult during the scorching Indian summers. Kwality ice-creams are trusted not only for their rich, creamy flavours, but also for their trusted quality and nutritious food value. PRODUCT PROFILE Type Selection Tiramisu Nochiola Caramel Crunch Cookies n Cream Fruit n Nut Mocha Brownie Fudge Paddle Pop Black Grape Jelly Candy Cake XplosionChoco Berry Nova Choco Vanilla Feast Chocobar, Chocolate, Almond Fudge, Fruit n Nut, Moo Stick Sandwich Multi Cornetto Snackers Filrty Strawberry Choco Fudge Butte r Scotch Italian Gelato DINSHAW’S ICE CREAM INCEPTION Early 1930s: Two enterprising brothers, DINSHAW and ERUCH RANA, started a small dairy business in Gittikhadan, on the outskirts of Nagpur. Their obsession with quality and transparent business practices, brought prosperity and confidence to the young businessmen. When opportunity knocked in the form of an Englishman who suggested that they try manufacturing ice cream, the idea was readily translated into reality. DINSHAW’S ICE CREAM† was born in 1933 when Nagpurians came to know the creamy, hand churned delicacy. INTIAL GROWTH An alien concept, ice cream eating was considered a luxury, which could only be indulged in, on very special days during the sweltering heat of Nagpur’s grueling summer. The conviction of their ultimate success, and the vision of these young entrepreneurs, far outweighed the difficulties of running a purely seasonal business with its vagaries of demand . By mid forties, Nagpurâ₠¬â„¢s gentry had extended ice cream eating into the winter and the name DINSHAW’S had become synonymous with the ice cream in Nagpur.THE SECOND GENERATION GROWTH: SAM DINSHAW RANA and JIMMY ERUCH RANA put on the mantles of their august fathers. Burning with the same zeal to succeed, the same uncompromising attitude towards quality and service, the Rana cousins struck out for wider horizons in 1981. With an investment of just Rs. 5 Lakhs, a small factory came up to replace the cattle pounds. The dairy business gracefully gave way to its prospering offspring, the ice-cream business. The magic of† â€Å"DINSHAW’S goodwill spawned a net work of enthusiastic dealer-franchises all over central India, where DINSHAW’S enjoy near monopoly even today.Success breeds Success. The sound business principles of the founders, which gave them their initial success, became the foundation of DINSHAW’S business edifice. Quality consciousness went beyond the quality of relations with employees, business associates and its ultimate consumer. By 1987 DINSHAW’S was known in central India as not only the company, which made the best ice creams, but also the company that built best relations. Persistent efforts from prospective distributors and dealers of other areas and greater demand for varieties from existing areas forced DINSHAW’S to expand its manufacturing capacities.Imported continuous freezers expand plants and storage facilities wide with market demand. By 1989 cold storage depots had sprung up in Raipur, Jabalpur, Indore, Akola, Aurangabad, Pune, Hyderabad, Guntur and Vishakhapatnam more by pressures of demand than by design. Consumer appreciation for its products and for its credo of â€Å"VALUE FOR MONEY† forced continuous expansion and modernization of manufacturing capacities which today are to the tune of 35000 Liters of ice-cream per day. By 1990 the business was experiencing difficulty in getting regular supplies of good quality to need its ever-increasing needs.The obstacles were turned into an opportunity to diversify into Diary business. The firm had turned full circle by coming back to its parent business of Diary which today has a capacity to process and pouch 1lac liters of Milk per day. The citizens of Nagpur who were dependent only on milk supplied by Government Milk Scheme and local vendors welcomed the supply of standardized quality milk and DINSHAW’S became the first branded milk to be sold in Nagpur. Being a responsible corporate citizen and being aware of the needs of protecting its environment, DINSHAW’S have invested more than Rs. 0 lakhs in an Effluent Treatment Plant, which is a model for any industry of its size. As in all other areas, Dinshaw’s foray in Bombay has been on a low key. DINSHAW’S have been able to grow in the face of competition from national and multinational giants of the industry because of the inherent strength of its products, policies and people. PRODUCT PROFILE Type Cups Fundae Strawberry Vanilla Big Cups Kesar pista Choco chips Kaju Kismis Butter Scotch Mango Pista Strawberry Vanilla Bars Ice Lolies Heart Beat Tripple Treat Champ Choco bar Choco bar Kulfi Take Home PacksFamily Tubs Anjir Badam Mocha Almond Banana Split Kesar Kamaal King Alphanso Fruit Overload Choco Chips Butter Scotch Pineapple Supreme Smart Packs Smart Raspberry Smart Mango Tago Family Packs Vanilla Strawberry Pista Party Packs Kesar Pista Butter Scotch 3 in 1 Strawberry Vanilla Log Lamour Club Pack Novelties Sundaes Maha Sundae Butter Scotch Mocha Almond Fruity Fundae Novelties Cassatta Flora Kulfi Yorker Cones Carnival Butter Scotch Choco chips Orange city Badam Roasted ANALYSING AND INTERPRETETION Credit period Company Kwality Walls Dinshaw’s †¢ Days 5-6 days 7 daysThe credit period given by Dinshaw`s is 7 days as compared to Kwality Walls which is providing credit period of 5-6 days. Complain Company Kwality Walls Di nshaw’s Major complaint Delivery time is high Poor service during peak season Rating ** ** Rating levels **** 100% satisfied *** More than 80% ** More than 60 % * Below 60% †¢ It was observed that the dealers are complaining. †¢ 4 star systems is used to find the satisfaction level. Margin structure Brand`s Name Kwality Walls Dinshaws Margin to Distributor 8% 10% †¢ Margin to Retailer 22% 25. 50% Dinshaws is giving more margin than Kwality Walls. Market share (Product wise)Product Strawberry Chocolate Mango Vanilla Others †¢ Percentage 30% 18% 18% 14% 20% Even after the entry so many differentiated product ranges Strawberry is still ruling the market. Importance of Attributes Attributes Taste Price Company Image Advertisement †¢ Conscious 39% 44% 6. 5% 10% It is observed that the people in Rourkela city are more conscious about Price than Taste. These are the four factors which affects the buyers’ decision process. CS ON UMP IO O IC -C E T N F E R AM TEE NAGE R CHILD ADULT OLDPE ON RS Data 41% regarding different consumer’s choice 23% 21% 15% TE ENAG R E CHILD ADULT OLDPERSONThe above graph is showing the demand of ice-cream among the different age level of consumers. As per above data chart, the consumption of ice-cream is more among the teenagers. Due to the season, trend, advertisement, and some other requirements, they prefer ice-cream much more. At the present time, the 41% of total consumption of ice-cream is done by teenagers. Children are second most demandable consumer for ice-cream. In the other sense we can say that the children are the way to turn a person’s mindset for purchasing of goods. Present time, there are 23% of total consumption of ice-cream is done by children.From the last few years, the demand of ice-cream is increased among the service persons, college students, sports persons etc. the 21% of total consumption of ice-cream is made by adult persons. There are some flavors of ice-crea m like strawberry, chocolate etc are most preferred by old peoples. 15% of total consumption is done by old persons. Quality COMPARE QUALITY OF BOTH ICE-CREAM COMPANY PRODUCT AWARENESS All people are known about dinshaws ice-cream. Market Share (Kwality walls vs. Dinshaws) The following table shows the market share of each company in Nasik ice-cream market. CompanyKwality Walls Percentage 9% Dinshaws 23% Dinshaws ice-cream share is 23% in Rourkela ice cream market. dinshaws ice-cream has also exclusive parlors. LITERATURE REVIEW Today Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what they buy and above all they need Quality According to the report of Sumit Kukreja, a management trainee from Amity University, food and beverages are the one of the largest growing trade in FMCG sector and ice-cream is the pathfinder of this trade.The continues grow in the demand of i ce-cream in India is showing the great opportunity in future. Motilal Oshwal, a marketing research company has been reported that the growth rate of icecream in India is steady but it increasing in the future. Survey by A. C. Nielsen shows about 71 per cent of Indian take notice of pack-aged goods' labels containing nutritional, information compared to two years ago which was only 59 per cent. India is the largest milk producer in the world, yet only around 15 per cent of the milk is processed. The organized liquid milk business is in its infancy and also has large long-term growth potential.Even investment opportunities exist in value-added products like desserts, puddings etc. According to CMIE Data, Aggregate sale of this industry is expected to increase by 19. 2 per cent during the December 2009 quarter. FINDINGS 1. The basic reason of buying that brand most of the answers were quality, availability, packaging and the decor of the store. 2. Consumers preferring DINSHAW`S and KWA LITY WALLS were a bit price conscious though but they agreed that they do look for more quality and taste. 3. The advertisements and offers do influence consumers purchase behavior regarding ice cream. 4.The basic needs that consumers want to fulfill through an ice cream are taste and quality. And that without providing taste it is not possible to sell a product like ice cream. 5. Any ice cream brand in the town should have innovative packaging, more flavors, availability, natural elements etc. to cater to their unfulfilled needs. 6. There is lack of Sales Promotional Activities i. e. free tattoo, extra weight, toys, quiz contest etc. 7. Some of retailers places both brands according to consciousness and demand of customer 8. Dinshaws ice-cream share is 23% in Rourkela ice cream market whereas Kwality walls has only 9% market share. . The quality of Dinshaws ice cream is better than Kwality walls ice cream. 10. Dinshaws ice-cream has different variety of ice-cream. They have provide d many packs such as select & premium. These two have provided the customer to choose a pack of his choice. CONCLUSIONS 1) The response regarding both the companies varies from person to person. 2) India has a good potential market for the ice-cream; research shows that an average Indian eats ice-cream four times a year so company must try to increase this rate by promoting effective campaign. ) Taste and price are the two main attributes that people feel important for the purchase of ice-cream. 4) During survey it was found that Kwality Walls has less visibility, which has capability to retain image in consumers mind. So it is very necessary to increase it. 5) Rourkela has lots of nearby places for picnic, which remains overcrowded on weekends, so more mobile vans should be added to increase the sales. 6) Some of the innovative ideas should be made for the high selling retailers. Such as forming the club and giving them special packages which will encourage the dealers. ) To attrac t youths, sponsorship programs needs to be taken. 8) The rates of all the companies are generally equal. But special item of ice-cream’s rates are different. Such as party packs, family packs, novelty & other the rates, which are equal of all the companies in regular items such as Ice candy, Bar, Cone, Small Cups & Large Cups. 9) Finally I would like to conclude that as far as Rourkela city is concerned people purchase more of Dinshaws ice cream instead of Kwality Walls ice cream. APPENDICES QUESTIONNAIRE (Common) 1. What is your favorite brand in ice cream? . What makes you like that ice cream? 3. How much importance does price play in your choice of brand of ice cream? 4. To what extent do the advertisements and offers influence your purchase? 5. What is the only thing that an ice cream must have according to you? 6. What will be the factors that you suggest a new ice cream brand in your town should have? QUESTIONNAIRE (Special) 1. DO YOU KEEP THE ICE-CREAM? A) YES__ B) NO_ _ 2. WHICH IS YOUR LARGEST SELLING ICE-CREAM BRAND? A) DINSHAWS__ B) KWALITY WALLS__ 3. WHICH CATEGORY OF ICE-CREAM PREFERS BY CONSUMERS?A) PREMIUM __ B) CONE__ C) CUP__ D) STICK__ E) OTHERS__. 4. ARE YOU SATSFY WITH THE DELIVERY SYSTEM OF DISTRIBUTOR? A) STRONGLY SATISFY__ B) SATISFY__ A) AVG. SATISFY__ D) LOWER SATISFY__ E) UNSATISFY__ 5. How do you scale your ice-cream? ATTRIBUTE POOR AVERAGE GOOD EXCELLENT PRICE SWEETNESS PACKAGING SCHEMES AVAILABILITY 6. SUGGESSIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. REFERENCES http://www. kwalitywalls. in/hoic. htm http://www. kwalitywalls. in/freezer. htm http://www. hul. co. in/brands/kwality_walls. asp http://www. scribed. com http://www. google. com

Changing Face of Indian Advertising Mascots

Air India’s Maharaja which came into existence in the year 1946 and the Amul girl in 1967 are the mascots which captured the hearts of one and all in India. These mascots caught the attention of the consumers as they were charming and connected well with the consumers. Indian corporate have also seen few other mascots like Fido the cool swanky doodle of 7 Up, doughboy the sweet little butler of Godrej Pillsbury, Gattu who build brand Asian Paint, Chintamani who endorsed ICICI, Sunny who is creating magic with Sunfeast. The success of these mascots can be qualified by, the increase in the brand value of these brands consumer connect. Decline of mascot power The Indian market grew at a fast pace in nineties everything from pencils to cars, salt to luxury goods required an advertising campaign this was the time when we saw emergence of celebrity advertising and mascots lost their appeal. We also lived in a time when there was no argument regarding the fact that a celebrity can make or break a brand. The pampering and recognition given to the celebrity in the marketing of the product in some cases was even greater than the product itself. The advertising world, during this time strongly believed that the celebrities transfer their success, personality, status and power to the brand. They attributed reasons for the growth of celebrity endorsements to: †¢ Create great brand awareness for product †¢ Sustaining the brand image †¢ Stimulating and reviving brands †¢ Product association However, the advertising world also realized that many brand ambassadors does not practice what they preach and sometimes controversies and unpleasant incidents connected with the celebrity causes damage. It is also observed that over exposure and multiple endorsements too can damage the image of product. The Indian market which is saturated with celebrity endorsements has seen emergence of the mascots. Emergence of the mascots The courage and optimism that common man of R. K. Laxman portrays and a middle-class Indian, that Chintamani portrays is certainly unmatched but the new age mascots are more attractive, and trendy. The advertisers have become more creative with the use of animation. The new age mascots have a lasting appeal and create a whole new persona for the product. They manage the product as efficiently as a celebrity. Moreover, in the current marketing scenario when the celebrity charisma diminishing away the world of advertising is turning back to mascots. Celebrities get associated with too many products and therefore it is difficult to relate them with one particular brand, which is not the case with the mascots. For an example Shahrukh Khan endorse brands such as Pepsi, Airtel, Santro, Emami , and many more but Fido is just associated with 7Up. The strength of mascots lies in its uniqueness, and its power of effectively communicating the ethos of the brand like, Chintamani solves all our worries related to tax savings and good returns paving a new way for no chinta, Share Khan tell us how to smartly invest in stocks and reap rich dividends, Gattu with the brush in his hand and the smile on his face passes the message that a bright coat of paint will brighten up the house. Moreover the mascots are not as expensive as celebrities. The cost of creating these characters is as low as development of a normal commercial. Lowe Advertising creative director Delna Sethna claims that the first Chintamani ad cost around Rs 7 lakh. Moreover, the animated characters also give more scope for creative-flexibility. Mascots are dynamic and they adapt with changing times. We should acknowledge how the Amul girl in polka dots has changed overtime, and Fido has makeovers with the changing time. The advertising world has also observed that the popularity of any mascot is not only based on the response they get, but also depend on the fact that these faces have a higher recall value. Conclusion The Amul girl was born in 1967 is still a popular mascot. She may soon enter into the Guinness Book of World Records as the oldest campaign to survive in the market. This goes on to prove that the mascots are more appropriate brand ambassadors. The impact and success of the mascot, depends on how effectively it conveys the brand values and the ideals that consumers would associate with.

Analayze Excel Spreadsheet on Italian Goverment Term Paper

Analayze Excel Spreadsheet on Italian Goverment - Term Paper Example Increased production of goods and services in an economy does benefit the standards of living and wellbeing of the citizens in some ways but not always. This is because GDP does not give a clear answer of essential questions such as whether the people are consumption much on the wrong things, or whether people have better quality consumption or whether the savings are too little (Miles and Andrew,56). Additionally, the GDP does not measure elements of wellbeing that are not related to government consumption and financial income: longevity, leisure time, social equality, capabilities, quality of education and many others. This paper tries to analyze the correlation relationship that exists between GDP and government consumption, and between GDP and government bond yield. The GDP and government consumption relationship appears to be in the sense that even though Gross Domestic Product is calculated using numerous measures, government consumption on its part is the single most vital com ponent. In most countries the government consumption exceeds 50% of the GDP while in some this could go beyond 70%. In Italy for instance, government consumption is considered to be the main statistic on which it relies while calculating the GDP. Several studies reveal that the most important relationship between GDP and government consumption is that an increase in the level of consumption results to an increase in the level of the GDP (Miles and Scott, 13). Government consumption is a broad Macroeconomic element hence it is necessary to divide into several components in order to get the real picture of its correlation relationship with the GDP. The consumption of durable goods refers to nonperishable goods and goods that last for a period of more than three years, while on the other hand nondurable goods are the goods consumed for perishable goods or other goods that generally last for less than one year. A country’s treasure is the most impacted area within the economy whe n taking about the bond market (Schaefer, 65). Most economists argue that the most appropriate way in trying to understand the relationship between the bonds and the economy is to think about interest rates as being the cost of money (Taylor, 21). A stronger economy is characterized by high demand of money because greater activity means that there is more of need for cash that can help in financing projects. Theoretically, stronger economic growth makes inflation likely. The Italy Federal reserve is more likely to fight inflation through boosting the interest rates (Miles and Andrew, 77). A projected increase in the interest rates could mean long-term rates could be expected to follow and the vice versa (Schaefer, 112). While all section within the bond market takes their cue for treasure in an ultimate way, government bonds are seen as being the safest investment globally. The long term relationship between bond yields and macroeconomic fundamentals can break down in the short run, particularly during financial stress periods. For instance, after the 2007-08 global crises and despite the pilling up of general government debt in the USA, the United States bonds yields have been trending downwards (Schaefer, 90). On the other hand, borrowing costs in some European countries such as Spain, despite a relatively lower initial level of general debt, have continuously exceeded those of more highly indebted nations such as the UK

Essay Example | Topics and Well Written Essays - 250 words - 140

Essay Example In order for firms to compete globally, it is important for managers to understand the nature of global markets (244). Competition is worldwide, and therefore it is imperative that companies understand the kind of goods and services that can give them a competitive advantage over other global industries. In addition, the productivity of labor can also affect the economic boundaries of firms. For example, industries with limited labor generally concentrate on producing basic commodities, while those with high expertise focus on producing advanced goods and services. Thus, the availability of labor affects the cost of production, which in turn re-defines trade (Samuelson & Marks, 245). In global markets, the prevailing exchange rate is as well important when computing the cost of production, because it ultimately influences the costs of exports and imports (Samuelson & Marks, 246). Another important factor is the competitive market condition. Indeed, one of the aspects managers consider when making decisions is how they can compete within markets. Depending with market environments, they consider factors that can cause barriers to their entry or even affect how they establish their prices. In a competitive market environment, for example, organizations have to consider the number of firms in the market, how prices are established, and if they can have control over them (Samuelson & Marks, 281). Finally, the application of e-commerce and technology are significantly re-defining trade in many areas, particularly cost economies. These methods facilitate customer increase because they have the potentials to reach a large population, and also offer a variety of online services, which ultimately leads to cost savings for the firms (Samuelson & Marks,

Adult Development and Adult Learning Article Example | Topics and Well Written Essays - 2500 words

Adult Development and Adult Learning - Article Example It is, therefore, worthwhile to note that the characteristics of development of adult learners need to  influence  the strategies of teaching and  learning  that are under implementation. This article provides an overview on the various aspects of adult development, how they affect adult learning, and the major issues surrounding adult development. The article also explores the theories of adult learning including andragogy, self directed learning, and transformational learning. Adult development Growth is the  physical  change that results from an increase in cell size or numbers. Growth can be quantitatively measured using the  growth  indicators such as  weight, height, dentition, and the size of bones. On the other hand,  development  can be defined as a modification or change in the capacity if an individual to  function, or the  process  of skill  progress  or enhancement. It is the  capacity  of an individual to  adapt  to his surroundin g environment and, therefore, regarded as the behavioral growth  aspect (Kail & Cavanaugh, 2010). The characteristics of adult development are in the forms of physical, cognitive, social and emotional domains present in an  individual’s lifespan. There are three stages of life that  occur  in adulthood which include young, middle and older adulthood. These stages have characteristics that are unique and are  evident  in every stage of the four human development domains. For instance, the developmental characteristics of older adulthood include social characteristics such as loss of key family members and  significant  friends, prioritizing engagements and social activities, and beginning of transition to retirement. The physical aspects of  growth  include slowing down of reaction time, increase in the  instance  of chronic disease, decline in the sensory systems and physical abilities. Emotional development  is signified  with an increase in attem pts to maintain personality traits along with reflection, ability to resolve conflict by applying  integrity  instead of despair. The  last  domain  is cognitive development whereby an individual develops memory lapses, slower learning abilities, or mental abilities sufficient for accomplishing their daily chores (Jarvis, 2004). Maturation  is  mainly  characterized  nervous system changes and the brain, and aids in the stimulation of cognitive and physical or motor skills. The patterns of maturation are  innate  and programmed in the genetic code. During adulthood, people experience  various  challenges that affect their ability to go about their daily duties.   Development begins in a  concrete  or straightforward manner, and proceeds to the complex mechanisms. Problem solving and reasoning abilities  are inspired  from the  language  and development of cognitive skills. For instance, the ability to  classify  or  relate  similar ite ms implies the acquisition of cognitive skills. Concrete thoughts  are usually manifested  in the initial  level  of thinking which describes or gives a  functional  relationship between two subjects. Further advancement in the development of cognitive skills is manifested by a more complex or advanced  understanding  of the comparisons  being made, as well development of a high  capability  of classifying objects (Kail & Cavanaugh, 2010). Issues surrounding adult development and their influence on adult learning Development  is categorized  as a continuous process in which the development of an  individual  signifies  addition  of new skills to the ones already acquired, thus forming a basis for further

Review of Selected Journal Papers and Online Material Essay

Review of Selected Journal Papers and Online Material - Essay Example Statisctics across the globe indicate an increase in emissions in the European Union between the years 1990-2006. The authors argue that though efforts have been made in increasing fuel efficiency, the emissions from the transport sector still pose a challenge. The article presents literature evidence on the positive impact of compact cities in mitigating emissions. The main argument of the article is that compact cities reduce the overall commuting length. The authors raise an argument concerning suitable policies that would make the positive effect last. They argue that though compacting cities reduce environmental pollution from the transport sector perspective, it may have a counter effect. People and firms may need to relocate due to the effect on wages and household rents. The authors of the article seek to establish the best policy tradeoff that would arrive at an appropriate population density that allows the environmental impact skew to the beneficial side (Gaigne, Riou, Thi sse, 2012, p. 1425). Stone, Hess and Frumkin (2010, p. 1425) do not support the opinion presented by Gaigne et al. In their article, they argue that the city form has a profound effect on the climate. Compact cities can encourage climate related fatalities. They raise the issue of Extreme Heat Events, a phenomenon that involves the rise of temperatures in the cities by a magnitude of up to 100C compared to surrounding countryside. Compact cities call for building configurations that aid in absorbing and trapping heat. Low-density land use and sprawling over expansive areas have a spillover effect due to the increasing distance. This is in agreement with Gaigne et al. Walters and Ewing (2009, p. 196) observed that vehicle and fuel technology were not sufficient in cutting the carbon dioxide emissions. Becky and Chow (2011, p. 552) also observed that reducing the vehicle miles could have a positive impact on reducing emissions. The two articles support the role compact cities would ha ve on reducing use of vehicles. Congestion in compact cities discourages people from using their own means of transport, thus cutting on the emissions. Congestion in the compact cities is a limiting factor. In addition to traffic congestion and air pollution, urban transport affects the climate (Creutzig & He, 2009, p. 120). Williams, Joynt and Hopkins (2010, p. 105) raise a concern that urban areas under consideration of compacting are not well adapted to deal with anticipated changes. Boussauw, Neutens and Witlox (2012, p. 687) argue that compact cities are beneficial in reducing commuter distance for employees and residents. This has a corresponding positive effect on reducing emissions. This view corresponds to Hamin and Gurran (2009, p. 238). They, however, recognize loopholes for possible policy conflicts arising from local contributions of such mitigation to climate change. Jensen, Christensen, & Gram-Hanssen, (2011, p.1) argue that the benefits that can be accrued from a com pact city setting are ambiguous. This is in agreement with Gaigne et al who view the benefits as a tradeoff. In another article, Nygard, Cao, Csordas, Larssen, Liu, Strand and Zhang (2012, p. 438) argue that Chinese cities have succeeded in bringing down emissions. This accrues from the congestion that discourages people from driving. Such a model can be replicated to other cities of the world. Mueller and Steiner (2011, p. 94) emphasize the need to exercise equity in formulation of policies for compact cities. They argue that

What is the role of the British Museum in the history of modern Essay

What is the role of the British Museum in the history of modern sculpture in Britain - Essay Example Its collection of great art and antiquities has been collected from around the globe and is an excellent portrayal of all the continents. This collection documents and illustrates in great detail the story of human culture from the very beginning till the present day, encompassing 2 million years of human history (British Museum, n.d.). The British Museum’s establishment was based on the belief that a collection based on human history should be accessible to the general public for free. Another idea behind the Museum was that the different human cultures can understand each other through mutual engagement regardless of any differences between them. The purpose behind the Museum was to have a place where human cross-cultural investigation could take place (British Museum, n.d.). ... The main topic that Moore worked on included fallen warriors, the mother-and-child and family groups as well as most the reclining human figure (Mark Barrow Fine Art, 2005). After much criticism of his early work, Henry Moore finally received the International Prize for Sculpture which helped his worldwide reputation to increase and grow. Moore also became well known for his sketches which depicted people of London sheltering underground during the Second World War. His sketches of working miners also gained a lot of popularity (Mark Barrow Fine Art, 2005). It was in 1921, when Henry Moore was attending the Royal College of Art in London, that the young artist began visiting the British Museum (Phelan, 2001). In his own words ‘the Museum was a revelation to me. I went at least twice a week for two or three hours and one room or another caught my enthusiasm. The wonderful thing about the British Museum is that everything is stretched out before you and you are free to make your own discoveries’ (Finn, 1981) Moore worked his way through the different many departments of the British Museum. The galleries housing the Antiquities of Africa, Asia, Egypt, Greece, Prehistoric and Roman-Britain, Rome and the Orient were a great favorite of the artist. In the time of Moore, the Ethnographic Galleries which housed the artifacts of Oceania was also located within the British Museum (Phelan, 2001). As an aspirant modernist sculptor, Moore had always been a fan of Roger Fry's ‘Vision and Design,, a collection of essays. This book is considered the most prominent and significant work of art criticism that was written in England

Millennials in higher education Research Paper Example | Topics and Well Written Essays - 1500 words

Millennials in higher education - Research Paper Example 1). Millennial students possess different personalities in comparison to generation X students, as found on the parameters of standard personality test. Testing them on 16 factors millennial students have distinct traits on 10 factors. They are comparatively welcoming, follow logic behind things, are emotionally ripe, responsible, socially advanced and risk taking, are concerned, indulge more in self-inspection, ready to transform, and more coordinated and self governing but less lonely and dependent on others (Sweeney, â€Å"Millennial Behaviors and Higher Education,† par. 2). Millennial students prefer to learn by experience. They don’t follow the given guidance, in stead they prefer to learn by speaking with others. They get their learning experiences from their surrounding environment, by playing such games where there are a number of players, through computer simulations, and social networking, which are a few of their preferable surroundings. They go on making mis takes and improving them without suffering any penalty in the environment stated above. Class lectures on an average bore them. Experiential learning provides them the opportunity to interact with a good number of people who provide them crucial inputs on what should be done and what not should be done (Sweeney, â€Å"Millennial Behaviors and Higher Education,† par. 6). ... Same is their reaction on shopping; they would change the brand for another equally reputed brand for the reason that the second brand is supporting a social cause. They are the major reason of getting competitive advantage to companies by serving the interests of millennial students. They are the residents of â€Å"The Long Tail† phenomena. Traditional marketing media don’t impress them. On the contrary they are easily moved by their social network, i.e. viral marketing (Sweeney, â€Å"Millennial Behaviors and Higher Education,† par. 3). Millennial students have low tolerance level. They prefer quick feedback on their progress. This intolerance has become a way of their lives whether they are in a queue or in an uncreative process. They want things done speedier and effectively better. This has become a way of life with them (Sweeney, â€Å"Millennial Behaviors and Higher Education,† par. 5). Although millennial students are not averse to the face-to-face learning environment wherein teachers help them in resolving all of their problems but they prefer learning through fast, easy to use, comfortable and powerful digital tools. Again, they want choices as in the study environment; they want both choices of learning, face-to-face as well online medium so that later on they may select any one of the given choices. For gaining growth in career they prefer merit system to others such as seniority (Sweeney, â€Å"Millennial Behaviors and Higher Education,† par. 7). Another trait of millennial students is their love for gaming that helps them increasing their emotional stimuli, which helps them in learning also. In gaming continuous

Circuit Soldering Assignment Essay Example | Topics and Well Written Essays - 500 words - 2

Circuit Soldering Assignment - Essay Example They can also be covered (Linsley 46). Methods through which circuit soldering is achieved include manual soldering whereby, a skilled person uses his hand to solder joints that have flaws and to solder connections. In this method, it is vital to limit the time of contact of the soldering iron. Another method is reflow soldering where, solder is put at the joints before actual soldering. It is put at the joints as a paste or a preform. The solder is then melted through heating with gas, or through resistance (Linsley 48). There are various tools used in circuit soldering. They include an electric soldering iron, and a soldering gun. A soldering gun is a trigger- controlled soldering iron. On being triggered, it takes just 10 seconds for the bit to attain 3150C. The soldering gun bits can be changed and are supposed to be tinned. Hence, it can be said that a soldering gun is a type of a soldering iron. Soldering irons themselves are made up of a handle that is insulated from heat. The handle holds a heating component of 15 to 25 Watts. It is in this component that the bit is slotted in. The bits come in various kinds like the copper ones that are easy to clean using a file. There also are the ironclad bits. These bits are not supposed to be cleaned as the copper bits. They are cleaned by rubbing under high temperature using a damp sponge (Linsley 47). Tinning has been mentioned, the question is, how is it done? Tinning is done through cleaning the bit, the soldering iron is then inserted and heated, cored solder is then applied with the excess been wiped off using a wet sponge (Linsley

Definition of Poetry Essay Example for Free

Definition of Poetry Essay According to W.H.Hudson we all have a sense of what poetry constitutes. There are innumerable definitions of poetry given by poets and critics of poetry and out of which Hudson chooses some famous definitions. They are given below: * Johnson : â€Å"Metrical composition† , it is â€Å"the art of uniting pleasure with truth by calling imagination to the help of reason† * Macaulay: â€Å"we mean the art of employing words in such a manner as to produce an illusion on the imagination, the art of doing by means of words what the painter does by means of colours† * Carlyle: â€Å"We will call Musical thought† * Shelley: â€Å"In a general sense may be defined as the expression of the imagination† * Hazlitt: â€Å"It is the language of the imagination and the passions† * Leigh Hunt: â€Å"The utterance of a passion for truth, beauty, and power, embodying and illustrating its conceptions by imagination and fancy, and modulating its language on the principle of variety in unity† * Coleridge: â€Å"Poetry is the antithesis of science, having for its immediate object pleasure, not truth† * Wordsworth: â€Å"It is the breath and finer spirit of all knowledge and the impassioned expression which is in the countenance of all science† * Edgar Allan Poe: â€Å"It is the rhythmic creation of beauty† * Keble: â€Å"A vent for overcharged feeling or a full imagination† * Doyle: â€Å"It expresses our dissatisfaction with what is present and close at hand† * Ruskin: â€Å"The suggestion by the imagination, of noble grounds for the noble emotions† * Prof. Courthope: â€Å"The art of producing pleasure by the just expression of imaginative thought and feeling in metrical language† * Mr. Watts-Dunton: â€Å" The concrete and artistic expression of the human mind in emotional and rhythmical language† * Matthew Arnold: * â€Å"It is simply the most delightful and perfect form of utterance that human words can reach† * â€Å"It is nothing less than the most perfect speech of man that in which he comes nearest to being able to utter the truth† * â€Å"It is a criticism of life under the conditions fixed for such a criticism by the laws of poetic truth and poetic beauty† As Hudson state when we look at them critically, and compare them with one another, certain disturbing facts about them become clear. Commenting on these definitions Hudson concludes they are almost distracting in their variety because the subject is approached from many different points of view. Some, strictly speaking, fail to define, because they express rather what is poetical in general, wherever it may be found, than what is specifically poetry. Some, on the other hand, are too narrow and exclusive, because they recognize only the particular kind of poetry in which the writer happened to be personally interested.

French Spanish, Polish And Prussian Influence In The American Revolution Essay Example for Free

French Spanish, Polish And Prussian Influence In The American Revolution Essay On one end of Europe to the other, a simple but dangerous anthem that brought a great change on the face of world history is the word â€Å"why? † Time-honored certainties crumbled: traditional assumptions on the authority of society, the structure of the universe, and even the very existence of God, were put into question. â€Å"Dare to know! † challenged thinkers and philosophers, just centuries before the wave of revolution took place in different parts and phases in Europe and America. This also paved the way for the equal emphasis on practical and theoretical doctrines, which has placed great faith in innovation and a belief that all members of the human race had a right to share its fruits. Such principles as these, embodying new visions of human rights and opportunities, would be translated into action before the end of the century. In North America, England’s 13 colonies severed themselves from the mother country to forge a republic. In 1776, the revolutionaries issued a Declaration of Independence, with a text that rang out with enlightened precepts, ranging from the practical notion of government accountability to the credo that every individual had a natural right to life, liberty and the pursuit of happiness. It would take eight years of war before the Declaration could be put into practice, and, when it was, the power relationships within the new state revealed that Enlightenment still had its limitations: the land’s original inhabitants were being remorselessly driven into the wilderness, slavery was legal, and only a small percentage of the male population and none at all of the female enjoyed the right to vote. Nevertheless, the principles of tolerance, self-determination and equal citizenship in a democratic republic had become reality, and the force of these ideas would prove unstoppable. Soon thereafter the Old World experienced its own revolutionary upheavals. In 1789, France’s disaffected bourgeoisie and downtrodden poor rose up together against their weak but autocratic king. The men who came to power when the monarchy fell were the children of the Enlightenment. They had imbibed the unsentimental rationalism of Voltaire, the broad historical perspectives of Montesquieu, and the passionate social idealism of Jean Jacques Rousseau (â€Å"The Age of Reason†). The bloody course of their Revolution, with its years of terror and turmoil, might have horrified these mentors, but the Revolution’s rallying cry of â€Å"Liberty! Equality! Fraternity! † was a triumphant answer to a century of searching and fundamental questions. II. The American Revolution â€Å"That whenever any form of government becomes destructive of these ends, that is against the protection of life, liberty and the pursuit of happiness, it is the right of the people to change or to abolish it and to establish a new government laying the foundation on such government as to them shall seem most likely to affect their safety and happiness. † American Declaration of Independence The signing of the Declaration of Independence as drafted by Thomas Jefferson summed up the spirit of America’s feelings on liberty and equality. It expressed their final resolve to break with Britain and put an end to the long years of rule by a king and Parliament thousands of miles away from America. This document united the thirteen colonies of diverse culture, faith, and temperament, uniting them as a new nation. They had crossed the Rubicon. â€Å"We must all hang together or else we will be hanged separately by our enemies,† warned Benjamin Franklin, a delegate from Philadelphia (J. Foe, C. Parco, and M. Coronado. â€Å"Revolution in America and France†). The Fight for Freedom America’s first shots of the revolution were fired in Lexington, Massachusetts. British soldiers had been sent on a secret raid to find and destroy rifles that had been collected by the revolutionaries. Warned by patriots such as Paul Revere, colonists fired upon the British troops. The American Revolution had begun. The Americans were up against a military giant, with 50,000 well-trained troops and another 50,000 Americans who wanted to remain British. The British were well-equipped; they had superior numbers, and had their great navy offshore the colonies. Nevertheless, the inexperienced Americans ‘slew the giant’. There were several factors that contributed to their victory. The Americans were fighting on their own territory for their own survival. The British, on the other hand were not well-motivated to fight, and frequently faced unfamiliar and unfriendly territory. The English troops included Hessian mercenaries from Germany, who became attracted to the ideals of freedom and often defected to the Americans. Although the Americans were poorly trained as soldiers, they had much experience handling guns in the wilderness of America. Further, they were led by a competent and tough leader by the name of George Washington. He inspired hope and courage in his men when all seemed to be lost. Although he had never won any battle before the revolution, Washington was a good military strategist. During the war, the British won most of the battles, but Washington made sure the Americans never were completely crushed. He only fought the British when the odds were in his favor. He used hit and run tactics against the foes. The red uniform of the British made an easy target of the American snipers. Moreover, the distance between the British forces from their homeland brought communication and supply problems. As one historian noted that ‘every biscuit, man and bullet required by the British troops in America had to be transported across a wide ocean. † The ships were small and cramped and it took at least six weeks to make a one-way trip. To make matters worse, British ships were harassed by pirates and other enemy ships, like the Dutch and the French. Lastly, and probably the most decisive factor, unlike the British who fought alone without allies, the Americans were aided secretly at first and then openly by the French, Spanish, and Dutch. Other foreign influences on the outcome of the war came from the Polish and Prussians. What began as a struggle for American independence turned into a multinational war against England. III. Various Foreign Influences: A. French Contribution About twenty years prior to the outbreak of the revolution, colonial wars fought in North America which started as wars between despots in Europe. These wars, involving Britain and France among others were the War of the League of Ausburg or the â€Å"King William’s War†, the War of Spanish Succession in 1702-14 was â€Å"Queen Anne’s War†, and the Seven Years’ War also known as the French and Indian War (G. Zaide and S. Zaide. â€Å"The Rise of the United States†). France and his allies lost heavily on the French-Indian War, resulting to the loss of her colonies mainly in North America and India. Economic policies of Britain only ensured to make money out of the New World to add to their home treasury and finance their wars in Europe. They restricted trade and raised taxes against the desires of the native Americans. Although the British won, this exacted a great price. The cost of funding the wars and maintaining such colonies, which caused the British to lay down heavy taxes on its American colonies as their means of support in exchange for their protection, ignited a desire from the colonists to liberate them from England’s rule. King Louis XVI of France was not personally sympathetic to the cause of the American Revolution. But he held a grudge against the British who robbed him of his Canadian colony. After suffering a disgraceful loss in the France and Indian War, France wanted to shift the balance of power, hoping to remove some of England’s dominance. The philosopher Rousseau helped Franklin lobby the French government to aid the Americans. Therefore France went to war with the Americans to exact revenge on the British Also, many of the French were sympathetic to the Americans. Later in the war, the French gave large numbers of infantry led by General Lafayette, and French warships reached the American revolutionaries. They volunteered their services including Lafayette, as well as give off their financial support for the training of the many inexperienced and beleaguered American army (â€Å"French Volunteers and Supporters of the American Revolution†). In 1780 came the most crucial help, which was the arrival of French troops in Rhode Island. A year after this resulted to the defeat of the British who were under the command of Cornwallis. American and French troops fighting at each other’s side might have been an odd picture, considering that both parties had been enemies about fifteen years earlier. France’s assistance became a significant instrument for the emergence of America as an independent nation (â€Å"The French Contribution to the American War of Independence†). B. Spanish Contribution That the Spanish fought alongside with Americans in the latter’s bid to be free of Britain’s control is not often taught or largely known by many. The subject’s ambiguity extends amongst historians who are not in agreement towards the extent and importance of Spain’s role for the forging of independence for the colony. According to Samuel Bemis, Spain rejoiced over the fighting by the British and Americans that such a war could result to the dwindling of power for both. Like the French, the Spanish government was far from being inspired by the morals of democracy. It was also poised to seize and regain control of lost territories to England, with the end result of weakening the whole British Empire. But unlike the French, the Spanish support was not impassioned by the oppression felt by the Americans from the British. It could even have felt hostile to the cause, fearing this could spread and inspire its own colonies to revolt. For Bemis, Spain’s involvement was not a key role for the success of the American Revolution (S. Bemis. The Diplomacy of the American Revolution). However, this has been challenged by many historians including Thomas Chavez. They believe that Spanish support played a significant role and its effects are far reaching than thought by many (T. Chavez. Spain and the Independence of the United States: An Intrinsic Gift). The colonists acknowledged that Spain’s financial and military contribution helped brought the victory (M. Recio. â€Å"Exhibit Looks at Spain’s Influence on American Revolution†). C. Polish Contribution Some Polish immigrants played an illustrious military career as they served the Continental Army. Silas Deane and Benjamin Franklin’s recruitment of Tadeusz Kosciuszko in France, a Polish general and considered by his fellow countrymen as a national hero due to his victory over the Russian Empire, paved the Polish influence over American independence. Arriving in America in 1776, he served as a colonel of the Continental Army during the revolution. Kosciuszko became an ardent believer of the tenets sited in the Declaration of Independence. This also led him to make effort to meet Thomas Jefferson, the man who penned the Declaration. The meeting created a bond of deep appreciation and friendship towards one another. One of his vital contributions was the fortification of Philadelphia. Other ports were constructed under his command which proved critical such as the American retreat from the Battle of Ticonderoga and the battle won at Saratoga in 1777 (â€Å"Tadeusz Kosciuszko†). Another key Polish influence was the nobleman Count Casimir Pulaski. A freedom fighter even in his native land, he fought against Russia’s control over Poland. Defeated, he left his country to escape captivity, transferred to different parts of Europe and finally came to France. Upon hearing of American’s struggle for independence, Pulaski sought to join the American’s fight. He volunteered his military service before Deane and Franklin. Later, he received recommendation by Washington for the count to serve as cavalry commander. Later, he served the Continental army as brigadier general and proved his dedication for the cause (AnnMarie Francis Kajencki. Count Casimir Pulaski: From Poland to America, a Hero’s Fight for Liberty). D. Prussian Contribution One of the prominent Prussian influences of the American Revolution was Frederick William Freiherr Von Steuben, who enlisted himself to join the American’s fight against British rule. He gained military training and prominence as he served the Prussian’s fight during the Seven Years War (or French and Indian War). Proof of his mettle in battle was his ascent as aide to Frederick the Great. He met Franklin in France, after which he sailed to America, armed with a letter of introduction to George Washington. His major contributions were his introduction of European military training and discipline to the unskilled colonist army and transform it to become more reliable, which lifted up the quality of service among its troops. He made considerable help to Washington in planning strategies and mobilization of the Continental Army. He was hailed as one of the credible heroes of the revolution (â€Å"Frederick William (Augustus) Freiherr (Baron) Von Steuben Biography, 1730–94†). IV. Conclusion Clearly, without foreign assistance or influence, the American victory would have been impossible. Fortunately for the Americans, this aid came with no strings attached. Neither Spain nor France gained territory for her efforts in this costly war. Ironically though, France’s major assistance to the American’s fight for freedom brought the French government into debt and financial crisis. In fact the war helped destabilize the French nation’s economy, leading to the French Revolution. It inspired liberalism and brought a wave of change throughout Europe. The change it brought was inevitable. Not only did it set aflame the winds of revolution in France but to the American colonies of Spain as well (â€Å"American Revolution – The Complete History 1775-1783†). The American success story could not stop the inspiration that a nation can change its own society. It marked a new milestone in the history of democracy. The Americans asserted their right to establish their own government, which sent the waves across the Atlantic and to people everywhere the will of the people should reign supreme in any society.

What Causes The Greenhouse Effect Environmental Sciences Essay

What Causes The Greenhouse Effect Environmental Sciences Essay Global warming is an ecological problem that is currently believed to be affecting the Earths environment. Global warming is the gradual increase of the Earths atmospheric temperature. It is caused by the Greenhouse Effect, which is the investment of heat in Earths atmosphere by particular gases, like carbon dioxide (CO2), methane (CH4), and nitrous oxide (N2O). This containment of the gases holds the heat in the Earths atmosphere because it allows the light from the sun to pass through, but it absorbs the heat exuded back from the Earths surface. Cellular respiration contributes to the problem of global warming, because through its processes it takes in oxygen gas and then exhales carbon dioxide. Photosynthesis helps to prevent this problem, though, because it does the opposite of cellular respiration; it takes in carbon dioxide and then yields oxygen gas (O2). Cellular respiration is the process of oxidizing certain food molecules, like glucose, to produce carbon dioxide and water. There are three main processes within cellular respiration: glycolysis, the Krebs cycle, and the electron transport chain. Each process plays a significant role in harvesting energy from the food molecules and producing ATP (adenosine triphosphate), which is a high energy molecule that is used for energy consuming activities throughout cells. Cellular respiration takes place in both eukaryotic and prokaryotic cells, as well. Glycolysis is the catabolism of carbohydrates by specific enzymes with the discharge of energy and manufacture of pyruvic (or lactic) acid. It occurs in the cytosol of a cell, unlike the other two processes of cellular respiration. Glycolysis can occur in the absence of oxygen, which is called fermentation, but since this procedure doesnt yield a high amount of energy it isnt as practical as the aerobic process. Glycolysis phosphorylates the glucose by adding two phosphates to the molecule at the expense of two ATP molecules; the glucose is then split into two 3-carbon compounds, and the 3-carbon molecules go through a series of different steps to produce pyruvate. Acetyl-CoA is fashioned from the pyruvate, which then enters the second process of cellular respiration, the Krebs cycle. Unlike glycolysis, the Krebs cycle takes place in the mitochondria of a cell. The Krebs cycle is a series of processes that entirely oxidizes the Acetyl-CoA molecule. The cycle must be completed two times to yield four carbon dioxide molecules, six NADH molecules, two ATP molecules, and two FADH2 molecules. The Krebs cycle requires oxygen to be present to occur, making it aerobic. The procedure following the Krebs cycle is the electron transport chain, which consists of a series of special enzyme proteins that shuttle electrons from NADH to a terminal electron acceptor, such as oxygen (McGraw-Hill, 2006). Through a series of redox reactio ns, a gradient is formed, and, moreover, ATP is produced. All of these processes demonstrate the inner workings of cellular respiration, and show how it uses oxygen and gives off carbon dioxide. The exhalation of carbon dioxide during cellular respiration is mixed into the air, adding to the already present amount within the atmosphere. Carbon dioxide is a main ingredient for greenhouse gas, which helps to not allow heat to escape from the Earths atmosphere. As long as living organisms undergo respiration (the metabolism of sugars to produce energy for basic metabolic needs), or as organisms die and decompose, carbon compounds are going to be broken down and are going to add CO2  to the atmosphere (Barbalace, 2006). Photosynthesis has quite the opposite effect. By dictionary definition, photosynthesis is the  synthesis  of  organic  compounds  from  carbon dioxide and water (with the release of oxygen) using light energy absorbed by chlorophyll. The overall reaction that occurs during photosynthesis is that six water molecules are added to six carbon dioxide molecules to yield glucose and six oxygen molecules. Photosynthesis usually occurs in the chloroplasts of plant cells. Carbon dioxide enters the leaves of plants through stomata, which are minuscule  orifices in  the  epidermis  of  leaves, and oxygen gas exits out of the same passageway. There are two main parts of photosynthesis, the light dependent reactions and the Calvin cycle. The former requires light to operate, while the latter are light independent, or dark, reactions. In the light dependent reactions, the energy received from light is changed into energy that is carried by electrons; the electrons are then pi cked up by  electron transport systems,  that use the energy to produce ATP and another molecule called NADPH. Those two products are used in the next process of photosynthesis, the Calvin cycle. In this cycle, carbon dioxide is integrated into a five carbon molecule that is called ribulose biphosphate (RuBP), and then in a series of chemical reactions, hydrogens and electrons from the NADPH are progressively added to form an uncomplicated, energy rich, phosphorylated carbohydrate called GP3, or PGAL (Decelles, 2002). These products are then used to make glucose, among other carbohydrates. This displays how photosynthesis rearranges the atoms of carbon dioxide molecules and water molecules to create new carbohydrates, which plants then use to supply their cells with energy. Photosynthesis converts the raw materials of CO2 and H2O into oxygen gas, which benefits the atmosphere and helps to slow down global warming. It recycles the carbon dioxide cellular respiration emits into a molecule that is no longer a greenhouse gas constituent. Global warming itself is an extremely controversial topic. A few believe that it does not pose a real problem, although quite a lot of believe that it does. Global warming is the assertion that the environment of Earth is slowly heating up, and as a result, the organisms inhabiting it will eventually be dramatically affected. The Greenhouse Effect is what occurs when heat is trapped, and increases when more heat energy is supplemented. When talking about global warming, the greenhouse effect is set in the parameter of Earths atmosphere. The greenhouse effect occurs planet wide when solar radiation either bounces off of or is radiated forth from the Earth, and instead of passing through the atmosphere and outward into space, is absorbed by all kinds of extra amounts of and extraneous gases and particles (The Greenhouse Effect, 2010). Cellular respiration contributes to the extraneous gases, while photosynthesis helps to prevent the growing amounts, although other sources of carbon dio xide are decreasing the photosynthetic reactions affect. At one point, the pollution of carbon dioxide from cellular respiration and the conversion of carbon dioxide into oxygen gas were seemingly equal. A sort of equilibrium was reached between the two processes, with photosynthesis appearing to cancel out the outwardly harmful effects of cellular respiration. As of recently, though, manmade pollution has been affecting our atmosphere, adding more carbon dioxide into the ozone along with that emitted from cellular respiration. The primary cause of global warming is carbon dioxide emissions; carbon dioxide is being pumped into our atmosphere at an alarmingly face pace; eight billion tons of carbon dioxide entered the air just last year.   (Causes of Global Warming, 2010). It does not help that trees are being chopped down for logging, development, and other purposes, so there is less carbon dioxide being removed from the atmosphere, causing its levels to rise. There is more carbon dioxide being released into the air than is being convert ed into oxygen through photosynthetic reactions. This unequal release of gasses into the Earths atmosphere is what poses the environmental problem of global warming. The Earth was built to sustain the effects of cellular respiration, but fossil fuels excessively being burned, trees being cut down, and cellular respiration emit too much carbon dioxide for the Earth to recycle.

Free College Essays - Othello and Honesty :: GCSE Coursework Shakespeare Othello

Othello and Honesty    Honesty is one of the most important factors in Othello.   And although there is very little honesty actually present in the play the term is most commonly applied to Iago, who also happens to be the most dishonest character in Othello.   Due partly to the other characters naivetà ©, Iago is capable of manipulating, brainwashing, and molding the other characters to satisfy his need for revenge against Othello.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Iago would most commonly be referred to as dishonest, however beyond that he is also downright amoral and uses other’s weaknesses to manipulate them into doing what he pleases.   From the very beginning we see how Iago manipulates Roderigo by pretending he is looking out for his best interests in the matter of Othello’s elopement with Desdemona.   He makes Barbantio angry with Othello and Desdemona by telling him about their elopement then lying about the consummation of their relationship.   He then leaves Roderigo to take responsibility for his (Iago’s) actions.   In the meantime he goes off to inform Othello that Roderigo is accountable for telling Barbantio about the relationship and saying horrible things about Othello.   Iago later brings Roderigo back into his quest for revenge when he tries to get Cassio fired from the position that Iago originally wished to obtain.   Although Cassio knows it is aga inst his better judgement to drink, Iago manipulates him into getting drunk then stages a fight between Roderigo and Cassio.   He even goes as far as to try to make Cassio look bad by telling Montano that he gets drunk regularly. Upon Iago’s explanation of the situation Othello promptly fires Cassio from his position and Iago becomes more respected in Othello’s eyes.   Roderigo is a prime example of how Iago uses people to fulfil his desires.   Iago convinces Roderigo that he could win Desdemona’s love away from Othello and the only man that stands in the way is Cassio.   In this way when he plans to humiliate Cassio it seems as if he is doing it to help out Roderigo when, in actuality, he is seeking revenge on Cassio for taking his position.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One of the main reasons Iago is so successful at manipulating others is because they are too guileless to realize that he is taking advantage of them.   Cassio still comes to Iago for advice after Iago rats him out and gets him fired.

King Lear :: essays research papers

King Lear: topic #2, revision. Matt Diggs III "Lear: Be your tears wet? Yes faith, I pray weep not. If you have poison for me, I will drink it. I know you do not love me; for your sisters Have (as I do remember) done me wrong. You have some cause, they have not. Cordelia: No cause, no cause." In Shakespeare's King Lear the character Cordelia is disowned and denied dowry because she is unable to bring herself to flatter her father. This honesty is taken as insult by Lear in the opening act of the play, and he renounces the princess in a fit of rage. Yet when his other, more "glib and oily (I.i. 224)" daughters have ruined him, it is faithful Cordelia who comforts him. While she has the greatest reason to act against Lear, she claims she has "No cause,(IV,iv,74)" to do so. What is it within Cordelia's soul that manifests good in the face of evil? What qualities make her the play's most virtuous character? Because she is not actually present during the majority of the play, it is difficult to obtain an accurate psychological picture of Cordelia. BUT HER WORDS AND ACTIONS, HOWEVER SPARSE, DEFINE CORDELIA AS HONEST, SELFLESS AND COURAGEOUS. It is these qualities that display Cordelia's clear comprehension of the duties implicit in the father-daughter a nd king-subject bond. Part of Cordelia's moral integrity lies in her bluntness, and while Lear's daughter does seem tactless in her first appearance, saying, "Unhappy that I am, I cannot heave My heart into my mouth. I love your Majesty According to my bond, no more nor less, (I.i.91-93)" it is this honesty that contrast her to her sisters. In Lear, the long diatribes of compliment often belong to the most vile of characters, but not so with Cordelia. Her love is boundless, but not expressible through flattery. Though she makes little effort to elucidate her simple words, her bond is substantial, having been "Begot, bred and loved,(I,i,96)" by her father. Cordelia speaks in her explanation of performing her duties as she sees "right fit.(I,i,97)" Acting with such perfect purpose defines the princess as possibly the only absolutely righteous character in the play. But apart from merely confronting the possibility of losing her fortunes, she accepts her king's decision with silence. She knows the consequences of her actions, yet does not stray from her ethical duties. Cordelia's reverence for Lear does not blur her comprehension of his folly. King Lear :: essays research papers King Lear: topic #2, revision. Matt Diggs III "Lear: Be your tears wet? Yes faith, I pray weep not. If you have poison for me, I will drink it. I know you do not love me; for your sisters Have (as I do remember) done me wrong. You have some cause, they have not. Cordelia: No cause, no cause." In Shakespeare's King Lear the character Cordelia is disowned and denied dowry because she is unable to bring herself to flatter her father. This honesty is taken as insult by Lear in the opening act of the play, and he renounces the princess in a fit of rage. Yet when his other, more "glib and oily (I.i. 224)" daughters have ruined him, it is faithful Cordelia who comforts him. While she has the greatest reason to act against Lear, she claims she has "No cause,(IV,iv,74)" to do so. What is it within Cordelia's soul that manifests good in the face of evil? What qualities make her the play's most virtuous character? Because she is not actually present during the majority of the play, it is difficult to obtain an accurate psychological picture of Cordelia. BUT HER WORDS AND ACTIONS, HOWEVER SPARSE, DEFINE CORDELIA AS HONEST, SELFLESS AND COURAGEOUS. It is these qualities that display Cordelia's clear comprehension of the duties implicit in the father-daughter a nd king-subject bond. Part of Cordelia's moral integrity lies in her bluntness, and while Lear's daughter does seem tactless in her first appearance, saying, "Unhappy that I am, I cannot heave My heart into my mouth. I love your Majesty According to my bond, no more nor less, (I.i.91-93)" it is this honesty that contrast her to her sisters. In Lear, the long diatribes of compliment often belong to the most vile of characters, but not so with Cordelia. Her love is boundless, but not expressible through flattery. Though she makes little effort to elucidate her simple words, her bond is substantial, having been "Begot, bred and loved,(I,i,96)" by her father. Cordelia speaks in her explanation of performing her duties as she sees "right fit.(I,i,97)" Acting with such perfect purpose defines the princess as possibly the only absolutely righteous character in the play. But apart from merely confronting the possibility of losing her fortunes, she accepts her king's decision with silence. She knows the consequences of her actions, yet does not stray from her ethical duties. Cordelia's reverence for Lear does not blur her comprehension of his folly.

We Need Gun Control Laws to Ensure Public Safety Essay -- Argumentativ

We Need Additional Gun Control Laws to Ensure Public Safety On April19, 1999, 7-year-old Nafis Jefferson was shot and killed with a .44-caliber revolver, a Rossi Model 720, while playing with friends along a street in his South Philadelphia neighborhood. Children found the gun stashed under an abandoned car parked along the street. One of the children, also a 7-year old boy, picked up the gun and fired it, hitting Nafis in the head. Nafis died six hours later at the Children's Hospital of Philadelphia.  Ã‚   This is an excerpt from a press release on 4/17/2001 (www.gunlawsuits.org).   Ã‚   Our world today has altered immensely since the days of Adam. It is a perfect example of the maxim "survival of the fittest.'' Due to the captivating media, the revolutionary Internet and the cutthroat competition for winning the rat race, human contact is diminishing rapidly. The center to prevent handgun Violence filed a suit on 18/4/2001 against Amadeo Rossi manufacturers and others who were involved with the sale and distribution of the weapon. The lawsuit contends that the weapon possessed inadequate safety measures and that the gun was illegally distributed. The question arises will this measure bring Nafis back to life? Will this alleviate Tennille Jefferson's pain of her son's untimely death? Laws are structured and implemented to benefit the masses. Unfortunately this objective is  Ã‚   not always achieved. The constitution of the states is considered the best work of law yet it is unable to save the life of a child. Clearly the problem of violence is turning more into a socio-cultural and psychological problem than a legal one. However laws still need to be implemented justly in order to preserve the freedom and rights of me... ...cts) * Since 1992, the number of criminals sentenced for state and federal offences has increased from 20,681 to 25,186 over 25% increase. * The number of higher-level offenders has gone up from 1049 to 1345. * The number of inmates in Federal prisons on firearm or arson charges has increased by 51% The statistics and the stated facts are evidence that more gun control measures are required for the safety and peace of the society.   Law abiding citizens do not need arms.   For them the rule of law and justice is enough. Works Cited Retrieved from the World Wide Web (April 28, 2001) www.gunlawsuits.org Retrieved from the World Wide Web (April 28, 2001) www.handguncontrol.org/facts Retrieved from the World Wide Web (April 28, 2001) www.handguncontrol.org/press Retrieved from the World Wide Web (April 28, 2001) www.nraila.org/grassroots

Managing User Accounts In Linux Essay

Linux’s most notable advantage over other operating systems such as Windows and Mac is security and in order for a user to modify critical components of the system, such as user accounts, is to have access rights of a ROOT. The root is at the top level of Linux’s user hierarchy and has all the privileges to access all resources. To login as root, a user must use the command su username. After pressing the ENTER key, the system will prompt the user to type in the corresponding password. After entering the correct password, the user will inherit full access privileges including the right to modify other user’s account information. Attempting to enter the correct password will deny the user from inheriting the root’s privileges. # su – [screenshot] Let us now attempt to create a new user called ‘bozo’. But first, let us check if that username is not yet taken. # id bozo [screenshot] Since username bozo is still available we can now create his user account. # useradd bozo -d /home/bozo -u 600 We have just created a username called bozo and makes his default folder under /home/bozo and gave him the UID of 600. by the way, UID’s are unique identifiers of users. Users can be a representation of both human users and services running in the Linux system. UID’s are used by Linux in relation to his password and privilege information stored in the /etc/passwd, /etc/shadow and /etc/group. One of the very first thing Linux does when creating a new user is to copy the files from the skeleton folder, which contains whatever files the admin wants to give to new users, into the newly created user’s folder. Now, let us try to take a look at those files by displaying a detailed listing of files including hidden ones. # ls –la /home/skel/ So far so good. Now let us try creating another user and call her bozoette. # useradd bozo -d /home/bozo -u 600 We had an error. As stated earlier, UID’s are unique. Since we attempted to create a user and assigned the same UID with bozo, the system denied our request. But what if we do want give bozoete the UID #600? One of the many ways to do it is to first change bozo’s UID, say 601 and then create bozoette’s user account using the newly-vacant UID of 600. Change bozo’s UID from 600 to 601. # id bozo # usermod -u 601 bozo # id bozo Then create bozoette’s new account with UID 600. # useradd bozoette -d /home/bozoette -u 600 Now we have two new users bozo(uid:601) and bozoette(uid:600) with user directories /home/bozo and /home/bozoette, respectively. Note that user accounts remain inactive until a password is assigned to them. Let us now activate the two new user accounts by assigning passwords to them. # passwd bozo # passwd bozoette Users bozo and bozoette are now active and users can now login to the system using the correct username and password combinations for the accounts. REFERENCES Linux Headquarters. Adduser: Adding A New User. Advanced Horizons. Linux Users. Mario P. Free November 28, 2007. Tutorial @HowTo. fm. Command Line User Management. Notaras, George. 6 November 2005. G-Loaded! User management from the command line

Destination Disneyworld

Destination to Disneyworld Our family’s favorite tradition is summer vacation road trips. No doubt, our vacations turn out to be a success each and every year. Throughout my childhood and into my teenager years, we have gone from the beaches in Florida to the valleys in California. The most memorable one I could recall was our vacation to Disneyworld in Orlando, FL in 2004. I always have the notion as child that amusement park take your imagination to a new and entirely different level.On television commercials and billboard ads, it shows that Disneyworld is a destination where dreams come true and magic happen. It was a hot and humid day on the first week of June, my brothers and sister was so excited and anxious to see what this wonderful place has to offer. Every summer, my parent would take their hard earning saving from their account and treat my siblings to a vacation. It was a special time for my mom because it shows how important it is for our family to reunite with ea ch other.Although I was only ten at the time, I could remember all of my vacations like it all happen yesterday. Being so young and naive, all my mind could think was meeting Mickey Mouse, Donald Duck, and all the other characters. On our first day there, we visit the Magic Kingdom and Universal Studio and one word that comes to mind was magical. My parent turn back to when they were kids and the environment and atmosphere there was unbelievable.My brother and I were jumping up and down and doesn’t have the care for the world because we were having so much fun. Our next day there, my entire family rode the Splash Mountains and Tower of Terror which I was scared at the beginning but it ended up to be another ride I enjoyed. The laser light show was the most awesome thing I have seen, it was at least twenty minute of lights, lasers firework, animation, and dancing waters. The shows consisted of all of the Disney characters and with Mickey Mouse telling a stories with his magica l wand.The next morning, we spent the entire day at the MGM studios. This park was all movie themes which offers behind the glimpse of Hollywood style action with live shows, thrilling attractions, and backstage tours that are mainly dedicated to entertainment. On our last night there, I realized how amazing this place was and was in totally disbelief that it was almost time to go home. My family all thought every penny spent there was worthwhile and planning to visit it again once our families expand.

Bad Blood: The Tuskegee Syphilis Experiment Essay

Between the years of 1932 and 1972, the United States Public Health Service conducted a study of untreated syphilis on black men in Macon County, Alabama. Although these men were not purposely infected with the disease, the USPH service did recruit physicians, white and black, to NOT treat those men already diagnosed. It was felt that syphilis in a white male created more neurological deficits whereas in a black male, more cardiovascular, these of course not able to be determined while either was among the living and was only to be determined after the subject died and an autopsy was completed. Doctors not giving them treatment as they deserved, certainly deemed them as subjects, similar to lab specimens versus patients that warranted compassionate, proper and timely medical care. Over 600 black men were chosen for this study with over half already carrying the diagnosis of syphilis and 200 who did not. These men were picked mainly because of their environment, education, and race, w ith race being the largest factor. Those chosen for the study were mainly sharecroppers, with a lack of education and medical care; they were told that they were being treated for ‘bad blood’, which could have meant any number of different maladies, including syphilis. â€Å"The true nature of the experiment had to be kept from the subjects to ensure their cooperation. The sharecroppers grossly disadvantaged lot in life made them easy to manipulate† (Jones) Ethical implications of this study are wide and varied. The many methods that were used throughout the course of the study, such as failure to completely inform the men of their disease, or that they had the option quit the study at any time, failure to provide proper medical treatment, or that their families as well would become affected by this disease, all under the guise of free medical treatment, meals, transportation and burial insurance. Providing inadequate dosing for their disease insured that the public would see treatment being given without disturbing the true goals of the study. The men were misled and failed to receive all of the information necessary to make any sort of informed consent, although they freely agreed to be part of the study thinking they were receiving all th ey would need. In the years that this experiment was being conducted, the black man did not, as a rule speak his mind or question what was being done. To do so, would surely mean jailing or death. With that being said the Public Health Service saw no problem to conducting this study. During the time of this study, it appears that the Public Health Service conducted this study with unwitting subjects under the umbrella of a government sanctioned medical investigation. No new drugs were tested, nor was there any effort to change the way syphilis was currently being treated. â€Å"What has become clear since the story was broken by Jean Heller in 1972 was that the Public Health Service was interested in using Macon County and its black inhabitants as a laboratory for studying the long term effects of untreated syphilis, not in treating this deadly disease.† (Reverby) The principal players were government physicians, with the subjects that were chosen, to be ones that were least able to speak fo r or to protect themselves. It appears that with the offer of free incentives, the government took full advantage of these men and was openly â€Å"performing unethical and immoral experiments on human subjects.† (Reverby) These actions show that our government at this time, held very low regard for black male or his family. Not even to consider those that came after, those that were infected by the already diagnosed men, those that were born with congenital syphilis of that union or others that may be been infected through other means. This experiment only proved to be â€Å"the longest non therapeutic experiment on human beings in medical history†. (Reverby) These men were never given the adequate treatment for their disease. When Penicillin was proved to be the drug of choice in 1947, it was never offered or given to those already suffering the effects of syphilis. This also proves that our government was not interested in these men, but only what would be found after their demise. With all of this being brought to light, how would any black man, of the day and even the present, completely trust our government or its officers? â€Å"In July 1972, under examination by the press, the PHS was not able to provide any formal protocol for the experiment, in fact, one never existed. While it was obvious to the American public as a whole, PHS officials maintained they did nothing wrong. By the time the story broke, over 100 of the infected men had died; others suffered from serious syphilis related conditions that may have contributed to their later deaths even though Penicillin, an effective treatment against syphilis, was in widespread use in 1946.† (Reverby) According to history, the physicians involved in the study never were held responsible and in fact felt betrayed by the government’s failure to defend the study they commissioned. It seemed that the physicians involved, counted on the fact that these poor, uneducated sharecroppers would not question the workings of the US government. This does not, however, answer the question of the Tuskegee Institute, a black university, and the black physic ians and nurses that also played a role in the experiment. The promise of recognition from the government may have obscured any ethical questions that arose. There was one nurse that was present throughout the study, Eunice Rivers. She provided unquestioned care and concern to the men in the study. â€Å"Her role was described as one of passive obedience: â€Å"we were taught that we never diagnosed, we never prescribed; we followed the doctor’s instructions!†. It is clear that the men in the experiment trusted her and that she sincerely cared about their well-being, but her unquestioning submission to authority eclipsed her moral judgment. Even after the experiment was exposed to public scrutiny, she genuinely felt nothing ethical had been amiss.† (Reverby) At the end of this study, the government had no proof of the difference in a disease course between the white male versus the black male. As reported by Vanessa Northington Gamble, a physician and medical historian that chaired the presidential committee on the legacy of Tuskegee that secured an apology from the government;† In the 30 years since the newspap er story broke, the syphilis study has become a powerful metaphor, symbolizing racism in medicine, misconduct in human research, the arrogance of physicians and the government abuse of black people. Efforts to improve the health status of African Americans have frequently come up against the legacy of the Tuskegee Syphilis Study. Many African Americans point to the study as a reason why they won’t participate in clinical trials, donate organs and more recently in the case of postal workers at the Brentwood post office in Washington, DC, are wary of being vaccinated against anthrax.† (Gamble) The distrust of our government has been an ever present scar on the face of our society. â€Å"Who could imagine the government, all the way to the Surgeon General of the United States, deliberately allowing a group of citizens to die from a terrible disease for the sake of an ill-conceived experiment? In light of this and many other shameful episodes in our history, African Americans widespread mistrust of the government and white society in general should not be a surprise to anyone.† One would hope ( and pray) that with the advent of complete informed consent, training medical professionals in critical thinking and patient advocacy, the act of full disclosure would be utilized, and the progress of technology would keep the government from performing any other such heinous acts. Certainly, as in the case of the Tuskegee syphilis experiment, which was only expected to last 6 months and went on for 40 years, I do believe it would be possible to conduct such experiments, but then with the social media as wide spread as it is, and only getting larger, I do not feel that it would go on any great length of time without someone questioning its validity and ethical value. Works Cited Gamble, Vanessa N. â€Å"Tuskegee Lessons Syphilis Study Leaves behind Legacy of Mistrust† http://www.npr.org/programs/morning/features/2002/jul/tuskegee/commentary.html Jones, James H. Bad Blood: The Tuskegee Syphilis Experiment. 1993. Infoplease.com/spot/bhmtuskegeel.html Reverby, Susan M. â€Å"America’s Nuremberg,† The Tuskegee Study. 08-30-1932 http://www.aaregistry.org/historic_events/view/americas-nuremberg-tuskegee-study